When I was fresh out of high school, I was already pretty dissatisfied with the different career options that were out there.

And I wasn’t quite sure what I wanted to do or what I wanted to be when I grew up, but after getting some inspiration, I set out on my own to make an alternative option.

I wanted to work a four hour week. I wanted to leverage my investments and make passive income.

It all sounded great on paper. But in the real world, it wasn’t working at all.

Because I was trying to follow instructions from books when I didn’t even have a way to tell people what I was doing, what service I was trying to offer, what product I was trying to sell.

I had no audience.

But I overcame that roadblock and today I’m sharing four principles that enabled me to start making money online, even before I had an audience.