You’ve probably heard that when you’re starting your business it’s super important to pick a niche, the more specific the better.

If you want to grow your business and your brand, it’s better to be a big fish in a small pond, right?

But if you’ve tried to follow this advice and found yourself feeling frustrated and pigeon-holed, you’re not alone.

A lot of people struggle with this when they’re first starting their online business. I know I did. And I regularly talk to people inside Startup Society and other programs we run who are going through it too.

So what do you do?

Today I’m going to share what the process of choosing a niche really looks like and help you take some of the stress and pressure out of it so you can build your business.