If you’re trying to grow your audience on social media, then you KNOW that there’s one thing that matters more than just about anything else…

Engagement.

It doesn’t matter what platform you’re on, the algorithm cares about the same thing: how much people engage -- or don’t -- with your content.

More engagement means people are paying more attention to your posts (good!) and the algorithm rewards that with more reach (good as well!). And that then results in more followers.

So... we ask people to buy them and try to explain reasons they should.  But, too often, those reasons seriously miss the mark.

The GOOD news is that more people see your “best” posts.

The BAD news is… even if you’re sharing something valuable, important, and potentially impactful… if people don’t actively engage then your results will be lackluster (to put it gently).

Engagement. It’s the name of the game.

The big question is… how do you get more of it??

Well, that’s where my friend Kat Gaskin comes in.

She’s known around the internet as “The Content Planner,” because that’s what she helps entrepreneurs do: plan their social media content.

But when I reached out to her about coming on the podcast, there was something a little different I wanted to talk to her about:

HOW has she built such an incredibly engaged community of raving fans??

‘Cause Kat doesn’t just have followers on Instagram.

Nope. Her audience is full of the hard-core, ride-or-die type.

And I wanted to know how she’d done it.

You’re welcome. 😉