Your business has a name, an address, a legal structure, and a clear description of what you do. What next?

Part two of The Easiest Business Plan Ever covers your marketing messaging.

This is where you take that clear, concise description of what your business does, and turn it into persuasive messaging that makes people want to work with you or buy from you.

Getting your marketing messaging down means you know who your customer is, what their problems are, and how your product or service solves those problems.

And that sets up your business for success.