Gillian Perkins, Author at Gillian Perkins
Gillian Perkins
Author Archives: Gillian Perkins

how to “listen to your audience” when you DON’T HAVE an audience

Some of the most frustrating advice I’ve ever received has got to be to “listen to my audience.” Experts told me this was the secret to creating products that would fly off the digital shelves and content that would go viral. “Answer the questions your audience is asking.” “Pay attention to what your audience is struggling with.” […]

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How to Develop a Social Media Strategy: Step-by-Step Tutorial

Nowadays, it’s standard practice for most businesses to use Social Media Marketing to get customers online. Sadly, most small businesses don’t have a social media strategy. Ultimately, this can leads to a lack of results, which doesn’t add to their bottom line positively and is a waste of time. I specialize in digital marketing strategies […]

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