Metric-Driven Marketing with Rita Barry (Transcript)

Understanding your business’s numbers — and making strategic decisions based off of them — is an essential skill as an entrepreneur, and it can actually be quite interesting and easy!

November 2020 INCOME REPORT (Transcript)

But when the month finally wrapped and I looked at the numbers… we’d done awesome!

That’s what I like about numbers: they tell us the truth. Unlike our subjective perspective, which is highly distorted by emotion.

What Would This Look Like If It Were Simple? (Transcript)

In the spirit of keeping it simple, today’s episode is only 8 minutes long. In just a few minutes, I share some advice I got last year from one of my mentors that’s allowed me to work significantly LESS while increasing our revenue by over 80%.

Demystifying SEO with Kim Herrington (Transcript)

On today’s episode, Kim shed a LOT of light on an often mysterious subject: how to get your website to rank well on Google. Honestly, she shared a lot of things that surprised me!

So… if your website is one of the main ways your business attracts customers, this is a can’t-miss episode.

The Chainlink Framework for Figuring Out Your Weakest Area

Think of your business as a simple machine — a chain — that you use to accomplish a particular type of work. Your business is the chain, and the work you accomplish is the “weight” your chain can pull. The stronger your business, the more weight you can pull, but your business is only as strong as its weakest link.

Sales Funnels: A Beginner’s Guide (Transcript)

Here’s the thing… a “sales funnel” is just the process that your potential customers go through to find out about your business, decide to buy your product, and then purchase. Literally, EVERY business has one. But if you don’t intentionally design your funnel, then it’s unlikely that it will work very well.

OCTOBER 2020 INCOME REPORT! (Transcript)

Today, we’re looking back on October 2020 and I’ll give you ALL the details on these new funnels. Because (::hint, hint::), if you aren’t making money in your business, it might be because you don’t have an effective sales process…

Three New SALES Strategies to Implement This Month

It’s been two months since I returned from taking the summer off for maternity leave, and September’s income report shows that things are still trending downward. Which means it’s prime time to make some moves to change this and start, once again, growing! (By the way, if you happen to be in a “descent” yourself, […]

Secrets to PROFITABLE Facebook Ads with Tony Rulli (Transcript)

No doubt the FB advertising world can be super confusing. That’s why I invited my paid advertising genius, Tony Rulli of Intentional Spark, onto the podcast to demystify ads and help you understand why you might not be getting the return that you’re hoping for.

30,000+ Courses Sold In Just 18 Months (and With a Small Audience!) with Lucy Griffiths (Transcript)

She sold Thirty THOUSAND courses??

Naturally, I DMed Lucy straight-away to ask her to come on the podcast and tell us her strategy.

The story gets even better, though, because once we got on the phone, I learned that not only had she sold 30,000 courses… she’d done it in just 18 months.