Bonus Week #5

Is Your Business Idea Any Good? Here's How To Tell

To celebrate our reaching 100 episodes of Work Less, Earn More, I’m revisiting some of my favorite episodes all this week.

I went all the way back to the very first episode and pulled out the ones that stood out to me as must-listens, ones that I think even if you've heard them before, they would be worth listening to again. Then I had to narrow it down from 20 or so episodes to 5.

To do that, I needed a theme or a topic, and I landed on doing a whole week of episodes all about funnels and launching.

For the final episode of our five-part bonus series, we're going to do something that is a little bit unrelated if I'm going to be completely honest, but I think it's an important piece of the puzzle.

When I was first trying to build my business, my funnels weren’t working and my launches were falling flat.

And it wasn’t because of the funnels or the launches.

The reason they would have worked for me is because I was barking up the wrong tree. I was trying to sell something that there wasn't demand for. I was trying to sell something that nobody wanted to buy.

I hadn’t validated my business idea.

So today, I’ll walk you through how to do that, so you can put all of the great lessons in the last four episodes this week to use.



  • 3 questions to ask to validate your business idea
  • Why market research is essential to building a successful business
  • How to tell if your business idea is valid and worth pursuing
  • Why it might not take a long time to build a substantial, successful business

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Sean McMullin