Category Archives for "Marketing"

I Quit Social Media and My Income Tripled

I was posting on social media every day (on at least 4 platforms) when I finally realized that it wasn't doing much of ANYTHING for my business. I wasn't getting much blog traffic, it wasn't really driving sales, and overall it was just a huge time suck. Accordingly, I made some massive changes in how I market my online business -- and the results were more than I possibly could have hoped for.

For the first couple of years after I started my online business, I was so frustrated. I was trying to grow, but it didn’t seem like anything I was doing was working. I thought that maybe I was just being impatient. After all, there’s no such thing as “overnight success” (or at least, it’s very […]

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17 Social Media Marketing Lies You Probably Believe

17 Social Media Marketing Lies You Probably Believe

As an entrepreneur in the 21st century, there’s truly an expectation that you are on social media, networking, promoting, and growing your business. We’ve stopped questioning if you should do social media marketing and have jumped to how. Along the way, we’ve embraced many truths about exactly how social media marketing “works,” what we should […]

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The Blogger’s Guide to Funnels

The Blogger's Guide to Funnels

What is a funnel and why would I want one? Every business has a sales funnel — whether they realize it or not! A “funnel” is simply what we call the path a customer follows from the time they first become aware of a company to eventually making a purchase. This happens in every business […]

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How to Use Facebook Ads to Grow Your List for FREE

How to use Facebook Ads for FREE to grow your email list

What if I told you there was a way to use Facebook ads for FREE to grow your email list? Well, you probably wouldn’t even believe me, but if you did, you’d realize that this would be beyond amazing. After all, Facebook ads are such a powerful tool that you’d be able to grow your […]

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Want to Increase Your Blog Traffic? Follow These 3 Steps…

Three Ways to Increase Blog Traffic

In this article, I’ll be showing you three easy ways to get more traffic to your blog. These methods are mostly free and can help you rank better in search engines and also get more shares. I’ll also be sharing a few real life examples of how these strategies helped my blog reach 21,000 pageviews/month. […]

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Instagram Strategy for Beginners

Instagram Strategy for Beginners

I created an Instagram profile last year, but had only been sporadically posting personal photos on it. About 90 people were following me. Then, 10 days ago, I decided to try to grow my account and use it for business. I did a little bit of research, implemented some simple strategies, and now @gillianzperkins has […]

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How to Beat Facebook’s Algorithm and Actually Get Customers from Facebook

How to beat facebook's algorithm

Facebook is such an interesting puzzle for entrepreneurs. On the one hand, it’s an amazing opportunity: so many people all gathered together and accessible. But on the other hand, Facebook’s algorithms can make it quite difficult to actually reach these people with your message. As a passionate entrepreneur who truly believes in my product, all […]

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How I Became a Full-Time Freelancer at Age 14

How I became a full-time freelancer at age 14 (+ how to start your own thing doing what you love!)

I remember at age 14 thinking, “I want a job.” But of course, that wasn’t quite true. Really, I wanted some disposable income. 😉 My parents had given me an allowance since I was about eight, but just between you and me, I wasn’t exactly rolling in it. (…to be exact, I received a whopping […]

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How to Grow Your Email List FASTER with a Free Email Course

how to grow your email list with a free email course

Why a Free Email Course is So Amazing for List Growth! Unless you’ve been hiding under a rock for the past five years, I expect you’re aware that a) having an email list is *invaluable* for the success of your business, and b) the best way to grow your list is to offer an incentive — […]

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Social Media Marketing Strategy: How to Grow Your Business with Social Media

Social Media Marketing Strategy: How to Grow Your Business with Social Media

With social media at an ever-climbing height of popularity, most businesses have jumped on the bandwagon. After all, what’s not to love about free marketing? Social Media Marketing Strategy It’s true: social media can be an incredibly effective way to grow your business! However, that doesn’t mean there’s nothing to lose. Specifically, unless you have […]

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