Category Archives for "Podcast"

EP 51: Make More Sales with These Easy Market Research Strategies with Margo Carroll

Not only does Margo do everything she takes on with integrity and serious commitment, but I also discovered she has an area of unique expertise: sales psychology. Margo understands the human mind and persuasion in a deep way, but, more than that, she’s able to strategically apply that knowledge to connect with people and create highly effective marketing campaigns.

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EP 50: Metric-Driven Marketing with Rita Barry

Understanding your business’s numbers — and making strategic decisions based off of them — is an essential skill as an entrepreneur, and it can actually be quite interesting and easy!

To show you exactly how to do this for yourself, I asked Rita Barry to come on the podcast and share some really practical advice on how to get started making more strategic, numbers-based decisions in our businesses.

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EP 47: Demystifying SEO with Kim Herrington

Kim’s an expert in SEO, search engine marketing, and digital marketing—and she’s the founder of a digital marketing agency where she helps businesses, entrepreneurs, and influencers harness the power of search engines while maintaining high ethical standards and simplifying the process.

Kim shed a LOT of light on an often mysterious subject: how to get your website to rank well on Google. Honestly, she shared a lot of things that surprised me!

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