Category Archives for "Podcast"

EP 85: How To Use the Power of Video to Attract Limitless Leads Who Are Ready to Buy with Kate Hore-Lacy

Like a lot of business owners, Kate had to make a big pivot in her sales strategies when COVID canceled the live events where she would typically find many of her leads. Thinking outside of her comfort zone and pushing past her resistance to doing video has paid off big in her business and today, she’ll share some of her strategies and tips for success with video as a sales tool.

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EP 83: 5 Things That Will DERAIL You From Achieving Your Goals with Gabe Cox

So often when we are thinking about achieving our goals, we think about tips for planning, for staying on track and staying motivated. But sometimes things literally get in your way. And they can be the reason why you don’t achieve your goals. It’s not that you didn’t have a good enough strategy or good enough plans, but maybe you didn’t think about–or didn’t even know about–potential obstacles that could derail you.

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EP 79: The Beginners’ Guide to Webinars (Part 2)

Now that we know how effective webinars can be and the basics of setting up your first or next webinar, we’re going to talk about webinar content. What exactly should you say in your webinars? What should you teach? How can you organize the information that you’re teaching? And most importantly, how can you wrap your webinar up with an effective sales pitch that will actually convert a large percentage of your attendees into buyers?
In other words, you want to knock their socks off with your free content so that they’re eager to pay you for more!

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EP 78: The Beginners’ Guide to Webinars (Part 1)

Done well, a webinar should be a positive experience for you and your audience. You can share a lot of value and strengthen your relationship with them. When you do get to the sales pitch, it’s a logical and welcome next step for your viewers because they want more of what you’re offering.

In other words, you want to knock their socks off with your free content so that they’re eager to pay you for more!

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