How to Write an "About" Page that Makes You Money

In this episode, I’m covering the essential factors for crafting an authentic + PROFITABLE "About" page. 

Regardless of your business type, industry, or niche, your about page holds immense importance in landing sales on your website. When potential customers consider purchasing a product from your company, they want more than just information about features and benefits. They want to trust your company. 

That's where your about page comes into play. It acts as a platform for establishing trust and ensuring that your audience is on the same page as you. So, let’s get to work!



  • 5 factors you NEED to have on your about page
  • Why your about page is your most important page on your website
  • How you can craft your about page to drive more sales
  • A crucial non-writing tip that will make or break your about page

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Gillian Perkins

Hi, I’m Gillian! I’m a marketing strategist who helps online entrepreneurs 10X their sales with FB ads + sales funnels. I love combining tech, analytics, and psychology to create powerful marketing systems. When I’m not helping my clients scale their businesses, I’m spending time with my husband and two little boys, exploring new places, or seeking out choice espresso.