How to Create a YouTube Channel: Step-by-Step TUTORIAL

I’ve had many people reach out and ask HOW to actually create a YouTube channel, so when my friend, Caleb, told me he wanted to start a channel, I jumped at the opportunity to share the process here on the blog.

Here’s a step-by-step tutorial on how to create a YouTube channel from scratch. Let’s get started!

If you don’t already have a Gmail address, I’d recommend you start by creating one. It will help the YouTube channel creation process go more smoothly.

1. Sign in to YouTube

You first want to click the “Sign In” button at the top right-hand corner of the site. 

How to sign in to You Tube

2. Create an Official Channel

Next, click on the icon at the top right-hand corner (or where your profile picture would be if it’s already created).

Now click on the third option “YouTube Studio (beta).”

This will open a window that allows you to name your YouTube Channel. You can either choose your name or create a different name. When you’ve chosen a name click “Create Channel.”

Create YouTube channel account

3. Create and Upload Banner

Now that your channel is created, it’s time to make it look professional and attractive. Don’t skip over these steps, because if you’re going to spend time making videos, you want your channel’s appearance to really represent the right image.
First, customize your channel banner (also known as “channel art”) by clicking “Customize Channel.” If you’ve never created a banner before you can use a free software such as Canva.  to do so very easily. In Canva you’ll find the templates to create your banner as well as the specific dimensions that are needed.

Once you have the banner created, click the banner section for your channel and it will prompt you to upload your new customized banner to the page.

Customize your channel

4. Add Description in your channel's “About” section

The next step in customizing your channel is adding information in the “About” tab. In this section, you can tell viewers what your channel is about so they can better understand and decide if they want to subscribe!

Click the “About” tab. Then click on “channel description.” Once you’re done click “Save.”

Add information to about me

To share other links, website, other social media platforms, click on “Links” and add these to the About section. You can also add your business email address if you want sponsors to be able to reach out to you.

5. Add Profile Picture

The final step in creating your channel is to add a profile picture. It’s important to have a picture of yourself in this section instead of a logo because people gravitate toward channels where they can see the person. Make sure your profile picture image is clear. 

Usually, the profile picture of your channel will automatically be the same picture that is on your Google account. When you click the “edit” button on your YouTube profile, it will likely redirect you to your Google account. If this happens, just click “Upload Picture” to change your Google account profile. Refresh the page to see the changes made.

Please note that sometimes when updating your profile picture, it can take YouTube a couple of days to recognize the change, especially on the back end of your channel. So, if you have this issue, don’t worry. It’s totally normal!
Add Profile Picture


There you have it – the five simple steps to create your YouTube channel! Now the real work begins — creating your videos!

I’d love to hear from you! If you haven’t created a channel yet, what is holding you up from doing so? I’d like to know in the comments below!

I created a FREE Channel Launch Checklist to get your YouTube channel off on the best foot! Inside are the 24 steps that will get your channel launched successfully! Click HERE to download!


Suggested Videos

Gillian Perkins

Hi, I’m Gillian! I’m a marketing strategist who helps online entrepreneurs 10X their sales with FB ads + sales funnels. I love combining tech, analytics, and psychology to create powerful marketing systems. When I’m not helping my clients scale their businesses, I’m spending time with my husband and two little boys, exploring new places, or seeking out choice espresso.