Marta Sees a 400% Subscriber Increase 3 Months After Implementing CFT Strategies
After more than two years of struggling to grow her YouTube channel, Marta was understandably frustrated. She’d get a few new subscribers… only to see them leave a few weeks later. There was never a steady increase, and growth was nonexistent.
Her frustrations mounted as she tried to apply what she learned from YouTube gurus but STILL didn’t see any significant changes. She knew what she was supposed to do, but she wasn’t getting the promised results.
Marta Tancula started her channel, Imperfect Life Balance, back in 2019, to share encouragement and motivation through a realistic lens of what everyday home and life management looks like for a working mom – NOT from a Pinterest-perfect perspective.
Her goal for the channel? To reach 1,000 subscribers and get it monetized so she could create an extra source of family income.
When she found Creator Fast Track, the biggest problem she was trying to solve was to finally see what she was doing wrong and change it. But one major hesitation lurked before she enrolled…
She wasn’t sure if the program would teach her anything she hadn’t already tried. She felt hesitant because she was thinking, “‘What else could Gillian tell me that I didn’t do already?’”
However, despite her fears, Marta decided she had nothing to lose, so she joined Creator Fast Track, sitting at roughly 600 subscribers and about 1,500 watch hours. Up to this point, she had consistently posted 1-2 videos weekly for more than two years.
For Marta, a type-A by nature, the program felt comprehensive and easy to navigate, the lessons were high quality both visually and content-wise, and she thoroughly enjoyed the step-by-step processes.
After receiving a customized channel audit and completing about 50% of the program’s content, Marta began implementing each change indicated by Gillian and our Channel Success Coaches, no matter how small and menial the suggestion was. Roughly 4-8 weeks after consistently implementing these changes, her channel exploded! One video took off out of nowhere, and within a month, she went from 600 subscribers to 1,500 and met the required watch hours for monetization.
She actually thought it was a glitch because the growth happened so fast!
Since then, she has seen consistent, steady growth and says, “It’s not even comparable to the first two years.” Her channel increased by 400% subscribers in just a few months of implementing what she learned from CFT. It may have taken her three years to hit 1,000 subscribers, but within a month and a half after hitting that mark, she more than doubled to 2,300 subs – and her growth isn’t slowing down!
One of the most valuable lessons CFT taught Marta was how to be real and vulnerable with her viewers and to show more of her real personality in her videos. If she were to pinpoint one reason her first video went viral, this would be it. She began sharing how the messy house directly affected her mentality, and she willingly showed off the authentic Marta, a full-time, working mama who has real messes and real stresses.
Companies are now reaching out to her for collaborations and sponsorships, and she’s seeing the engagement on her channel increase from fluffy comments from other YouTube creators to a real-life community of working moms looking for support, which shows that she’s really fulfilling her original goal for the channel. Now she’s working on finding out what her audience wants and needs and taking that to the next level on her channel and in her business.
If you ask her why she’s most glad she joined CFT, Marta will tell you it was the community and customized feedback she received:
“There are so many opportunities to ask questions and see what other people are doing. The advice was delivered in a different way than I see other people do. It’s not just one size fits all. It’s very personable and just felt so different. You can tell by the way Gillian explains it, and by the whole team, when they are talking to you, that they want you to be successful. They really try hard to understand what your problem is, to get to the bottom of it, and give some suggestions.”
Should YOU join CFT? Marta thinks it would save you a lot of headaches and frustration.
“It’s laid out in such an easy way to follow, and getting that constant feedback as you’re going through your journey, you don’t feel like you’re doing it alone. When you’re struggling with something, you know there are other people struggling in the same area, you can go and ask and be sure that you’re getting advice that’s actually going to help you. I wish that Gillian was creating this program when I was just starting! But, it’s never too late. My channel was struggling for two years before, and I felt like I was doing everything right, but after applying all the tips, it blew up for me. Definitely don’t even think about it, just join!”