A graphic showing a collection of devices and pages displaying Membership Launch Lab content, including an iPad showing the course dashboard, pages from the hardcopy workbook, and pages of bonus resources.
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The Secret to Creating Consistent Income Online

Why did you start your business in the first place?

I’m guessing you were searching for a little something that looked like:

👉 The flexibility to work from home on your preferred schedule
👉 A much higher monthly income
👉 The opportunity to make a living doing something you’re actually excited about!

But, right now…

Is your business giving you any of these things?

Or… has it become a monster of a side-hustle that’s eating up all your time while leaving you feeling insecure - financially and otherwise?

Well, that’s exactly where I was. Until… I launched my first membership site.

In just over a week, my business went from unpredictable to stable.

⬆ This video explains exactly how I did it.

Now, the question is:

How could YOU make this happen for yourself?

Well, that’s where our brand new program,
Membership Launch Lab comes in!

Membership Launch Lab will guide you to launch your own profitable membership (in just 12 weeks!) — so you can create consistent monthly income and turn your frustrating side hustle into a legit, money-making online business.

Gillian Perkins sitting on a chair, pointing at a laptop surrounded by her team, who are looking at the screen. Everyone is smiling.

Our founding cohort of MLL runs April 6 – June 26, 2026 and enrollment will be limited to just 25 students.

Will one of those spots be yours?

Learn more

Why Your Business Still Feels Unstable

If you’re a course creator or coach you’re most likely building your business around one-time transactions.

So, every month feels like you’re resetting the scoreboard… starting at zero. Even when a launch goes well?

The short-lived revenue spike is followed by a whole lot of NOTHING… 

Over time, this creates a quiet (but intense) tension in the background of your business. You might love your work, but you know you can’t trust your business to pay the bills. You hesitate to call yourself an “entrepreneur” or “business owner” because you know you don’t have the income to back up those titles.

And it isn’t that you haven’t tried. You’ve created content. You’ve experimented with quite a few different platforms. You’ve invested in programs and maybe even paid for ads. From the outside, you may even look like you’re making progress. From the inside, though, it feels like you’re working hard for a whole lotta “nothing.”

A woman in a pink jacket looking at a computer with her hand to her head, and a frustrated look on her face.

Here’s the thing. Your missing piece is NOT more effort. It’s changing your strategy to one that allows your progress to SNOWBALL month after month… instead of repeatedly sending you back to square one.

The Shift That Changes Everything

A membership fundamentally changes how your business grows.

Instead of earning income only when someone makes a one-time purchase, members continue paying month after month.

Each customer ADDS to your foundation instead of just replacing the last one.

THIS is the shift that transformed my business…
and it can 100% do the same to yours.

Gillian Perkins standing in a room with her arms crossed. She is smiling, and members of her team are sitting or standing in the room behind her, smiling and talking.

When I launched my membership site, Startup Society, it created $10,000 in recurring monthly revenue… literally in a single week.

But you know what mattered even MORE than the money itself?! The stability I finally felt. 

For the first time in forever, I felt CONFIDENT that my business could support my family. I could TRUST it. It felt legitimate.

A spread of devices showing different areas of Gillian's membership program, Startup Society.

Since then, Startup Society has served over 1,500 members and generated more than $1.2 million in revenue.

But, it didn’t stop there. It became the foundation that allowed my business as a whole to grow to $2.5 million.

And… that’s why I created Membership Launch Lab.
Because I want this for YOU.

What’s Really Stopping You?

If you’ve considered launching a membership before, you’ve probably felt the weight of the project.

You imagine endless content to create. You picture complicated tech systems. You wonder whether your audience is big enough or engaged enough to make the membership take off. You question whether you’ll pour time into building something that no one will join… 

Those fears are completely reasonable because building a membership can be a big time investment. That’s why I designed Membership Launch Lab to make the process as simple as possible and replace that uncertainty with direction. Starting with strategy and moving you forward through focused, manageable phases that get the whole project done (and your membership launched!) in just three months.

A photo of a laptop sat on a table with some hands on the keyboard. The screen shows the interior membership portal of Membership Launch Lab. Overlayed on the corner of the image is an iPad graphic, showing a preview of the digital program workbook.

12 Weeks From Now…

Unless something changes, twelve weeks from now, you’ll still be hustling hard and hoping your next promotion is the one that finally lands.

But… what if you build a membership?

I know, first-hand, how dramatically that can change things.

I also definitely know which of those options I’d pick for you!!

If you’re one of our 25 Membership Launch Lab students, here’s a little bit of what your world will be looking like just 12 weeks from now:

Enroll Now (8 spots remaining)

How Membership Launch Lab Supports You

This is a hands-on, 12-week class running from April 6 to June 26, 2026. Through the program, you’ll move from concept to creation to ultimately launching your membership site!

You’ll receive:

  • The Complete Program

    Lifetime access to the complete, 12-module, video-based Membership Launch Lab program.

  • 12 Bonus Live Classes with Gillian Perkins

    Scheduled for Thursdays at 12pm PT / 3pm ET, with recorded replays available for anyone who can’t make it to the live sessions.

  • The MLL Guidebook

    A hard copy of the 130+ page Membership Launch Plan guidebook, mailed to your doorstep.

  • Plus, 20+ Bonus Launch Assets

    A bonus library of 20+ templates and swipe copy for key assets you’ll need to create and launch your membership.

You’ll also be invited to our private student community where you can ask questions, share progress, and stay accountable.

Enrollment is capped at 25 students so I can personally support each member of this cohort.

Enroll Now (8 spots remaining)

Who This Is For?

Membership Launch Lab is designed for entrepreneurs who can check the following boxes:

▢ Your business has a website.
▢ You have some experience creating content online. 
▢ You have launched an offer online before, but your income hasn’t been consistent enough.
▢ You are willing to dedicate three focused months to building something that can support you for years. 
▢ You understand that growth requires effort, and you’re ready to follow a clear plan instead of piecing together scattered advice.

If that sounds like you, this program will meet you where you are and guide you to launch your membership over the next 12 weeks.

The Investment & Opportunity

This founding cohort is offered at $1,299 pay-in-full or 12 payments of $109.

(Beyond the founding cohort, future students will pay $3,000.)

Enroll Now (8 spots remaining)

Founding cohort students will also receive several bonuses designed to accelerate their launches, including: 

  • The New Member Onboarding Sequence
    A plug-and-play onboarding system that creates a powerful first impression and keeps new members active, excited, and sticking around.

    ($95 value)

  • The Launch Sequence

    Launch with confidence using my expertly crafted 7-email sequence that engages your audience and drives sales, without feeling generic or salesy.

    ($90 value)

REGISTER NOW TO RECEIVE ALL BONUSES

Interested, But… Not 100% Sure?

Your investment is protected by our 14-day money-back guarantee.

After joining, you’ll get the chance to watch the first lessons and start working with Gillian Perkins.

If the program doesn’t feel like the right fit for any reason, just let us know within the first two weeks, and we’ll provide a full refund, no questions asked.

Next Year...

2027 will be here before we know it. You’ll be a year older, but your life might look a lot like it does right now…

Or, it could be different. You could be running a growing membership! One that’s generating predictable (and growing!) monthly revenue and filling each day with confidence and purpose.

Starting my membership changed everything about my business and my life. It gave me stability, legitimacy, and freedom in a way that no single launch ever had.

If you’re ready to build that kind of foundation for yourself, join Membership Launch Lab and we'll take you there over the next 12 weeks.

Class begins on Monday, April 6, 2026, and our founding cohort is limited to 25 students.

This is where real growth and progress finally begin.

JOIN NOW (8 spots remaining)

questions?

  • Most students should expect to spend about 10 hours per week working through the program and building their membership.

    That time includes watching the lessons and completing all the steps to create and launch your membership.

    The program is designed so that you’ll make big progress each week — without overwhelming you with unnecessary work.

  • No. In fact, many successful memberships start with a relatively small audience.

    In Membership Launch Lab, you’ll learn strategies like direct-connect outreach, waitlist building, and targeted content to attract your first members. These approaches allow you to validate your idea and enroll founding members without relying on a massive following.

    The goal is to launch with a small group of engaged founding members — and grow from there.

  • Nope. In fact, one of the biggest mistakes people make is trying to build an entire library of content before they launch.

    Instead, we teach you how to create “seed content” — the minimum amount of material needed to get members started and deliver a strong first experience.

    From there, you can build the membership over time based on real member feedback, questions, and needs.

  • That depends on your expertise and the type of help your audience needs.

    Membership Launch Lab walks you through how to design the right structure for your topic. This could include a content-based membership, coaching membership, community membership, or a hybrid of several formats.

  • That’s okay, you don’t need to be.

    We walk you through the entire setup process step by step — from choosing a platform to building your sales page and setting up payments. The goal is not to make you “techy,” but to give you a simple, reliable system that works.

  • This program is designed to be focused, so you can get your membership launched without the overwhelm.

    Rather than giving you endless tasks or unnecessary content, everything is built around one goal: helping you launch your membership. Each step is intentional and directly contributes to that outcome.

    If you can consistently set aside a few focused hours each week, you can make meaningful progress without it taking over your life.

  • Launch is just the beginning! And… we prepare you for what comes next.

    Inside the program, you’ll learn how to onboard your members, keep them engaged, and improve your membership over time. You’ll also be introduced to a strategy for growing your membership sustainably, without burning out.

    The goal isn’t just to launch once — it’s to build something that continues to grow and generate more and more recurring revenue over time.