Listen to your audience!

It's some of the most popular marketing advice out there. 

We're told it's the secret to creating content and products that our audience will eat up, and it sounds logical. Surely the easiest way to make people happy and get their attention in business is to give them what they want.

So we survey our email lists, chat with our customers via dm, study our YouTube comments, etc.  But there’s a dark side to listening to your audience. And that’s what I’m talking about today.