EPISODE 173:

Building an Audience of SUPERFANS (with Tom Woods)

Today's guest is Tom Woods, who has successfully built a digital brand with a massive following. One of the key factors contributing to his success is his fearless expression of opinions, even when they are divisive. People's reactions to him tend to fall into two extremes: they either adore him or strongly disagree with him.

Tom Woods is widely known as the host of the immensely popular podcast, the Tom Woods Show. Additionally, he has achieved the distinction of being a New York Times bestselling author with 12 books under his belt. Notable works include the Politically Incorrect Guide to American History and Meltdown.

Tom's educational background is equally impressive, having earned a bachelor's degree in history from Harvard University, followed by a PhD from Columbia University. These academic accomplishments further enhance his credibility and expertise in his field.

But today, I’m talking to him about how he’s built such a raving fan base, the marketing strategies he’s used to monetize that platform, and his view on the role of the entrepreneur in the economy. 

SHOW NOTES & LINKS

LISTEN TO THE FULL EPISODE TO HEAR:

  • Tom's first entrepreneur venture (it's not what you think!)
  • His philosophy on content and email marketing
  • How he built his raving fan base from nothing
  • How to define your brands UNIQUE personality
  • His view on the entrepreneurs role in the economy 

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Learn more about Gillian:


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Gillian Perkins

Hi, I’m Gillian! I’m a marketing strategist who helps online entrepreneurs 10X their sales with FB ads + sales funnels. I love combining tech, analytics, and psychology to create powerful marketing systems. When I’m not helping my clients scale their businesses, I’m spending time with my husband and two little boys, exploring new places, or seeking out choice espresso.