3 Huge Business MISTAKES That Held Me Back for Years

In this podcast episode, I reflect on three major business mistakes that held me back for years. My first mistake was failing to validate course ideas before creating and launching them. Instead of conducting market research, I would develop courses without knowing if there was a demand. My second mistake was being overly sales-focused during course launches, rather than listening to potential customers. I realized the importance of engaging with prospective buyers and understanding their needs. My third mistake was a lack of leads, as I had minimal visibility, making it challenging to generate income. To address these issues, I announced course ideas for pre-sale, which allowed me to gauge interest quickly and lower prices to attract customers more effectively.



  • Discover the three major business blunders that nearly derailed my entrepreneurial journey.
  • Learn the pitfalls of launching products without market validation and the high cost of being too sales-focused.
  • Find out how a lack of leads can make your business invisible in a crowded market.
  • Uncover the strategies I employed to overcome these mistakes and set my business on a path to success.

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Gillian Perkins

Hi, I’m Gillian! I’m a marketing strategist who helps online entrepreneurs 10X their sales with FB ads + sales funnels. I love combining tech, analytics, and psychology to create powerful marketing systems. When I’m not helping my clients scale their businesses, I’m spending time with my husband and two little boys, exploring new places, or seeking out choice espresso.