Ready, Set, Launch!
Day 1

Click here to download today's PDF assignment: Creating Your Irresistible Offer

Today is the first day of the Ready, Set, Launch! challenge. I’m so excited that you decided to participate! Over the next four days I’m going to guide you through planning your most successful launch possible — whether you’re gearing up for your first launch or your tenth!

Each day, you’ll receive a video lesson that teaches you exactly how to plan one aspect of your launch, as well as an assignment (in the form of a PDF worksheet) that makes it easy to take action on what you learned in the video.

If you have any questions along the way, don’t hesitate to hit “reply” and ask away. I’ll be doing double-duty on my inbox this week to provide support to everyone who’s participating in the challenge, so that the experience can be as valuable as possible.

Without further ado, let’s jump into the challenge!

Day 1: An Offer They Can’t Refuse

Planning a successful launch starts with defining your offer in a way that your audience can’t resist. You have a great service or product, that you know can get your customers results, but unless you frame it well, they might not understand how it can help them.

Whether you’ve launched your product in the past, offer it as an ongoing service, or even if it’s brand-spankin-new, for best results we need to frame it as a drool-worthy offer.

Here’s a quick example that demonstrates the difference this makes for a product — what’s more enticing:

a) Web design services that cost $3,000 for a complete site.


b) A custom-designed photography website, built by an expert web developer who understands how to create a site that will appeal to brides. Investment: 5 payments of $850

See, it’s not always about the price — or about the skill of the service-provider. Web designer “a” above might be even more talented than web developer “b,” but the second offer is much more likely to convert, because it’s framed to appeal to a more specific audience.

>> In today’s video lesson, you’ll learn exactly how to turn your product or service into an enticing offer that will persuade more customers to actually click that pretty “buy now” button on your website. Click HERE to watch it now!

>> After you’ve watched the video, you’ll be ready to take action and complete today’s assignment, which will guide you through the process of crafting your own irresistible offer. ​Click here to download the PDF so you can get to work.

(This assignment will only take 15 - 20 minutes to complete, so don’t put it off!)

>> Finally, I’ve got a challenge question for you to answer to win the first challenge prize! (Which, btw, is this incredible business planner!)

Here it is:

WHO is your product perfect for?

Are you launching something that new moms will love? Something that will have entrepreneurs eager to buy? Something that dog-lovers won’t be able to resist?

Whoever your people are, let us know in the Facebook group now!

Congratulations! You’ve completed the first day of the four-day challenge. You’re well on your way to planning your most epic launch yet!

Tomorrow, for day 2 of the challenge, we’ll be mapping out the content that you’ll create during your pre-launch to woo your audience to buy. You’ll learn how to use your website, content, and social media updates to inspire, educate, and subtly sell your course before you even launch!