$0 to $1M: S1E2

Avoid These Launch Mistakes

Not. One. Single. Sale.

After spending almost two months creating an online course, writing launch emails, and even putting together a webinar, I ended up making ZERO sales.

So what happened?

In episode two of $0 to $1M, I'll be sharing my mistakes so that YOU can avoid them with your next launch and get much better results than I did.

It was 2016 and I was ready to launch my online business. I had finally discovered what I was most passionate about—what I really wanted to "be when I grew up"–and I was ready to step into this new career.

Over the previous several months, I'd built a list of 1,000 subscribers for another business venture, and now that I'd started my digital marketing business list, that was quickly growing as well.

I wanted to turn my knowledge into a source of income, and creating an online course about list-building seemed like a great way to do that.

So, I planned, recorded and edited video lessons, created worksheets, wrote launch emails, planned a webinar. I was putting everything I'd learned over the past 2 years about digital marketing into practice!

Problematic symptoms started showing up early, but I had a lot of faith in the process. I was holding out hope for the promised six-figure launch!

14 people signed up for my webinar. None of them showed up.

Needless to say, I didn't make many sales.

In fact, by the end of the whole "launch," not a single person had purchased

What went wrong?



  • Why you have to know that people want your product and why they want it–you have to validate it
  • Three essential puzzle pieces you need to sell products and how to balance them
  • The launch math you need to know on sales tactics and conversion rates
  • Mindset adjustments and tips to take failure out of your launch

Learn more about Gillian:


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Sean McMullin