EP 106: The Productized Service Model with Anna Wolf of Superscript Marketing – Exploring Alternative Business Models
Today I’m interviewing Anna Wolf, the owner of Superscript Marketing, a small agency that sells a productized service, meaning they sell a service that looks very similar for each of the different types of clients they serve.
Click to continue reading...EP 105: The Hybrid Course/Consulting Business Model with Marie Poulin – Exploring Alternative Business Models
Today I’m talking to Marie Poulin, creator of Notion Mastery, her hybrid online course that mixes self-paced study with office hours and community support.
Click to continue reading...EP 104: It’s a Service… Turned Into a Product! with Candice Prather – Exploring Alternative Business Models
Today I’m talking to interior designer Candice Prather about how she blends her offerings to capture very different types of customers in a service-based business.
Click to continue reading...EP 103: The Micro-Agency Model with Cher Hale – Exploring Alternative Business Models
I’m talking to Cher Hale about how she’s built a micro-agency by design, serving a very specific demographic and market that aligns with her values and passions. Cher Hale is the founder and director of Ginkgo PR, a boutique agency that believes in using public relations to help historically-excluded authors and entrepreneurs take back their narratives.
Click to continue reading...EP 102: 7 Simple Business Models For Small Business Owners with guest host, Tara McMullin
Over the next several episodes, I’m going to be interviewing a series of online business owners. To start this series off, I’m bringing on my friend, business mentor, and podcast producer, Tara McMullin. In this episode, Tara breaks down seven simple business models for small business owners.
Click to continue reading...The Secret to Turning Your Side-Hustle into Your Full-Time Thing
Let’s just use opening a restaurant as an analogy. You’ll need some different things. You need a building, you need tables, you need a kitchen to cook the food in, etc. You also need some people, some chefs to cook the food, some waiters, some hosts, and a manager to keep the whole thing organized. […]
Click to continue reading...EP 96: Which Business Model is Right For You with Pat Flynn
Today, I’m talking to online business’s self-labeled Crash Test Dummy, Pat Flynn. Pat has tested out so many different ways to make money online, and he’s going to let me pick his brain and do a deep dive about what worked, what flopped, and how profitable they really were.
Click to continue reading...EP 94: Business Planning DEEP DIVE (Pt. 3)
Part three of The Easiest Business Plan Ever breaks down your marketing strategy. This is where you’ll get down to the fine details of your customer’s demographics and psychographics so you can figure out how you’ll get the word out about your business and how you’re going to tell people about your products so you can start making sales. This is where you’ll really start generating that to-do list of action items to get your business up and running.
Click to continue reading...EP 93: Business Planning DEEP DIVE (Pt. 2)
Your business has a name, an address, a legal structure, and a clear description of what you do. What next? Part two of our business planning deep dive covers your marketing messaging. This is where you take that clear, concise description of what your business does, and turn it into persuasive messaging that makes people want to work with you or buy from you.
Click to continue reading...EP 92: Business Planning DEEP DIVE (Pt. 1)
There are so many tools that email marketing opens up to you that allow you to get more personal and responsive with your email list than you could ever be with social media ads. If you’ve been hesitating learning how to use email marketing for your business, today’s episode is for you. We’ll cover everything from choosing the best software platform to setting up your opt-in forms and how to build your list.
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