How One Homeschool Mom Finally Launched Her Online Course (and without an audience!)
So many aspiring entrepreneurs start out like Dawn did: spinning their wheels trying to figure out how to reach their ideal customers and make a profit… but getting nowhere for the first two years of business. Dawn Bowers, the owner of Mommy Scribbles Publishing LLC., is helping homeschool moms make reading and writing fun. As […]
Click to continue reading...Why You SHOULDN’T Listen to Your Audience
It’s some of the most popular marketing advice out there: “Listen to your audience.” We’re told it’s the secret to creating content and products that our audience will eat up. And it sounds logical… surely the easiest way to make people happy (and get their attention and business) is to give them what they want. […]
Click to continue reading...How Charity Bevan Validated Her Business Idea
When Charity Bevan joined VALIDATE earlier this year, it wasn’t because she didn’t know how to “start a business.” In fact, she’d already been “running” her business for a couple of years at that point. She had a website, plenty of blog articles, a few products for sale, and she was offering consulting services. Her niche? Baby […]
Click to continue reading...EP 51: Make More Sales with These Easy Market Research Strategies with Margo Carroll
Not only does Margo do everything she takes on with integrity and serious commitment, but I also discovered she has an area of unique expertise: sales psychology. Margo understands the human mind and persuasion in a deep way, but, more than that, she’s able to strategically apply that knowledge to connect with people and create highly effective marketing campaigns.
Click to continue reading...Make More Sales with These Easy Market Research Strategies with Margo Carroll (Transcript)
While Margo originally hired my company to help her advertise her business, over the years the tables have turned, and I’ve become the client. Margo has helped us conduct thorough market research, write sales campaigns, launch webinars, and strategize our funnels.
Click to continue reading...