When Charity Bevan joined VALIDATE earlier this year, it wasn’t because she didn’t know how to “start a business.” In fact, she’d already been “running” her business for a couple of years at that point. She had a website, plenty of blog articles, a few products for sale, and she was offering consulting services. Her niche? Baby […]
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Not only does Margo do everything she takes on with integrity and serious commitment, but I also discovered she has an area of unique expertise: sales psychology. Margo understands the human mind and persuasion in a deep way, but, more than that, she’s able to strategically apply that knowledge to connect with people and create highly effective marketing campaigns.
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While Margo originally hired my company to help her advertise her business, over the years the tables have turned, and I’ve become the client. Margo has helped us conduct thorough market research, write sales campaigns, launch webinars, and strategize our funnels.
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