this type of tagline makes you money

The most basic version of marketing your business is just explaining to people what your company does and to distill this message down into a bite-sized blurb, many entrepreneurs write a “tagline.” A tagline is a very short explanation of what your company does – generally just a single sentence, or even a 2-10 word […]

EP 50: Metric-Driven Marketing with Rita Barry

Understanding your business’s numbers — and making strategic decisions based off of them — is an essential skill as an entrepreneur, and it can actually be quite interesting and easy!

To show you exactly how to do this for yourself, I asked Rita Barry to come on the podcast and share some really practical advice on how to get started making more strategic, numbers-based decisions in our businesses.

Metric-Driven Marketing with Rita Barry (Transcript)

Understanding your business’s numbers — and making strategic decisions based off of them — is an essential skill as an entrepreneur, and it can actually be quite interesting and easy!

Lead Magnets: The Step-by-Step Beginners’ Guide

We’ve all heard how important it is to develop an email list and grow a following. Collecting the contact information of your potential clients gives you a way to connect with them and build relationships. Over time, these leads will come to view you as a trusted expert, and will be much more likely to […]

How to START a Successful Email List

The Power of Your Email List “The money is in the list.” It’s not just something catchy that people say! Of course, customers are a necessary part of a successful business that makes money. Where do customers come from? Customers come from leads. So, why is your email list so important? Because it’s a list […]

Write Your First Book in One Month

Want to learn how to write your first book in one month? I did, and it became a #1 international bestseller! How to Write Your First Book I was eight years old before I learned to actually read. Up until then, I’d been awkwardly sounding out words and stringing them together into sentences that I […]

Three Reasons that Make Customers Choose YOU Over Your Competition

Have you recently started a new business or begun a new line of work as a freelancer, but are struggling to get your first few clients? Perhaps you feel like you’re putting yourself out there, engaging on social media, networking, even paying for some advertising, but not closing many leads. How do you get customers […]