Three New SALES Strategies to Implement This Month
It’s been two months since I returned from taking the summer off for maternity leave, and September’s income report shows that things are still trending downward.
Which means it’s prime time to make some moves to change this and start, once again, growing!
(By the way, if you happen to be in a “descent” yourself, know that this is a natural part of the cycle of growth. Two steps forward, one step back is a very healthy and normal pattern. To try to force things to constantly spiral upward is unrealistic, ultimately impossible, and will only lead to stress.)
In order to start increasing our revenue, there are three primary projects we’re working on, and, as you’ll see below, they’re all sales strategies. That does NOT mean that sales strategies are always the answer — in fact, when I first started my business, over-emphasizing sales sabotaged my success because I was missing some other essential elements.
(More on that in a future email!)
But, currently, sales is my business’s weakest area, so that’s where I’m focused. Here are the three strategies we’re working to implement:
1 // Optimizing Thank You Page Tripwires
After someone signs up for a free offer on my website, they’re redirected to a “Thank You” page. That page is prime real estate for selling a really targeted way, because…
- You know exactly who will land on that page and what they’re interested in.
- At the moment someone lands on this page, they’re very actively engaged with your brand.
- 100% of your leads land on this page and will see your offer — unlike with email marketing, where you typically only get about 25% open rates.
We’ve had paid offers on our TY pages for a while, but they’re not converting as well as they could. So this month we’ll be working to A/B test the products offered on these pages as well as sales copy and page design.
2 // Value Ladder Funnel
This is a new funnel design I created that starts with a low-cost, high-value offer (essentially, a tripwire). If the purchase is successful, the customer is upsold another product (in our case, Startup Society membership). The short “funnel” continues with a series of upsells and downsells.
The unique thing that we’re trying with this funnel is that we’re promoting the first, paid offer directly with FB ads. Previously, we’ve only tried promoting free offers with ads, and then selling at a later time. But after interviewing my friend Lucy Griffiths and learned her strategy for selling over 30,000 courses in the last 18 months (yes WOW — I can’t wait to share this episode with you in a few weeks!) we decided to try something similar.
3 // The 15-Minute Funnel
Funnels can be real beasts, so that sounds pretty good, right? Okay, so it still took significantly longer than 15m to build this funnel, but it WAS quite quick.
I designed this funnel to be as simple as possible, yet still include some important selling mechanisms.
It starts with leads opting in for a free, 15-minute training (thus, the funnel’s name). They’re taken straight to page with the training video (eliminating the need for a thank you page or any “show up” emails) that also promotes a paid offer. If they don’t purchase, we follow up with a series of emails to give them more information and hopefully persuade them to purchase.+
To hear this month’s income report, head to: https://gillianperkins.com/40/
And next month, when I release October’s income report, I plan to follow up on the three projects I shared with you today to let you know what sort of results they’re creating.
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