100K METHOD #1

What is an Evergreen Funnel? + Breaking Down My 6-Figure System

Welcome to the first episode of The 100K Method, a limited podcast series about how to strategically scale your online course to six-figure success.

I created this series because when I started my online business, I was broke, living paycheck-to-paycheck, and my biggest goal was to create a consistent stream of passive income, but I had a really hard time figuring out how. 

Lots of people were talking about passive income, but what they shared was vague, theoretical, and frequently overhyped. What I wanted and needed was practical, hands-on advice from someone who had successfully done what I wanted to do.

After a lot of research, I determined that digital courses and membership sites were going to be the best way to reach my passive income goals. There are certainly other options out there, but most either require a lot of money up front or simply don’t have a very high earning potential.

Online courses and memberships, on the other hand, can be put together with only a small budget and marketed strategically to turn into six- or even seven-figure streams of passive income. And that was exactly what I was looking for!

I’ll share the story of how I built my first $100K funnel in the next episode (and we’ll also look at the 100K method itself later in this series), but, in this episode, I’d like to start our conversation by examining the basic strategy of using evergreen sales funnels to passively sell online courses. We’ll also take a look at one of my 100K funnels in action, so you can see how this strategy works in the real world.



  • A breakdown of the 100K funnel behind Creator Fast Track
  • How the “show up” sequence boosts workshop attendance
  • How the “win-win” webinar method works to convert leads
  • Two email sequences to take customers from “not yet” to “yes”

Learn more about Gillian:


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Sean McMullin