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Make Your Meta Ads PROFITABLE (with Kwadwo Sampany-Kessie of The Art of Online Business)
Meta ads can be a powerful tool for business growth, but many entrepreneurs struggle to make them profitable. In this episode, Gillian Perkins spoke with Meta ads strategist Kwadwo Sampany-Kessie about his Olympic Gold Framework for optimizing ad performance. They covered common mistakes, key metrics to track, and when to hire an ads manager versus running ads yourself.
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How to AUTOMATE Every Part of Your Business
Automation is a powerful tool for business owners looking to save time, streamline operations, and increase profitability. In this episode, Gillian Perkins breaks down what automation really means, common myths, and real-world examples of automation in marketing, sales, customer onboarding, and more. She also shares how to balance automation with a personal touch so businesses can scale efficiently without losing authenticity.
How to Use the 80/20 Principle to Work Less & Earn More
Gillian Perkins reveals how entrepreneurs can boost productivity and achieve better results by applying the 80/20 rule, also known as Pareto’s Principle. She shares her personal experience of transforming her business by focusing on high-impact tasks and eliminating busywork. Gillian also offers practical strategies for identifying key drivers of success, prioritizing the most effective activities, and streamlining workflow. Tune in to learn how the 80/20 rule can help you work smarter, maximize your efforts, and grow your business with less stress.
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My TOP Sales Funnel Strategy (w/ Jacques Hopkins)
Gillian Perkins shares her top sales funnel strategy, inspired by her conversation with Jacques Hopkins on The Online Course Show. She breaks down her phased approach to YouTube call-to-actions, opt-ins, webinars, and email sequences—while highlighting common mistakes entrepreneurs make, like unclear messaging and low visibility. Tune in to learn how to build a high-converting sales funnel and optimize your online business for growth!
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YouTube Strategy MASTERCLASS (w/ Jacques Hopkins)
Growing a successful YouTube channel takes more than just uploading videos—it requires a strategic approach tailored to each stage of growth. In this episode of Work Less, Earn more, Gillian Perkins joins Jacques Hopkins to break down the most effective YouTube strategies, from reaching the first 100 subscribers to scaling to hundreds of thousands.
4 Finance Roles You Should Hire to Grow Your Business (with Kendra James-Anderson)
Discover how to take control of your business finances with expert advice from Kendra James-Anderson. In this episode, Gillian Perkins interviews Kendra, who breaks down the roles of bookkeepers, accountants, and CFOs while sharing practical tips for managing money and keeping accurate records. Entrepreneurs will learn how to build a financial strategy that supports business growth and long-term success.
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How to Use YouTube to Grow Your Business (with Chelsi Jo)
Looking to maximize growth in 2025? YouTube is a powerful tool for online business success, but having the right strategy is key. In this episode, Gillian Perkins and Chelsea Jo from Systematize Your Life share actionable tips on how to use YouTube to grow your online business. From creating high-quality content to optimizing your channel for visibility, you’ll learn the essential steps to turn YouTube into a growth engine for your brand.
Should you hire contractors on RETAINER? Hourly vs Retainer vs Salary
Gillian Perkins shares how she transitioned from being a solopreneur to leading a team of 10, refining her compensation strategies along the way. She explores the pros and cons of hourly pay, retainers, salaries, and project-based payments, highlighting how project-based compensation boosted her team’s productivity. Whether you’re hiring your first employee or managing a growing team, this episode offers practical tips to help you choose the best payment model for your business.
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Get More SEO Traffic in ONE HOUR with This Strategy (w/ Faith Hanan)
Gillian Perkins teams up with SEO expert Faith Hannon to uncover powerful strategies for online business owners. They explore how to optimize website pages, conduct effective keyword research, and craft strategic page titles to boost visibility and traffic. Whether you're selling digital products or looking to drive more leads, this episode offers actionable tips to make your website a traffic-generating machine.
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How to Use Networking & Live Events to Grow Your Business
Gillian Perkins and Gabe Cox explore the power of networking to grow your business. Learn how to set clear objectives, engage effectively at events, and use tools like business cards and lead magnets to build lasting connections. Drawing from their experiences at ConvertKit’s Craft and Commerce, Gillian and Gabe share actionable tips to maximize your networking efforts and turn them into valuable business relationships.
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How to Set Yourself Up for the MOST SUCCESSFUL New Year
Personally, I choose to believe that every day offers a chance to reset and refocus. However, there's no denying that the start of a new year creates a greater sense of "freshness" and can inspire us to change course for the better.
So, with this new year upon us, I've recorded a new podcast episode to help you plan (and carry out) your most successful year possible!
As per my usual style, I've broken things down into three simple, actionable steps. They'll guide you to create clear, actionable strategies rather than vague resolutions that don’t stick. You’ll also hear practical advice to help you stay on track, whether it’s in your personal life or your business.
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Should you use a PODCAST to grow your business? (with Stefanie Gass)
Should you use podcasting to grow your business? In this episode, Gillian Perkins interviews podcasting expert Stephanie Gass to reveal why long-form content, like podcasting, is one of the most effective strategies for building trust and driving conversions. Stephanie shares her inspiring journey from network marketing to a thriving seven-figure business and offers practical tips on starting a podcast, creating sustainable sales funnels, and choosing the best platform for your audience. If you're looking to grow your business organically and work smarter, this episode is a must-listen.
Online Business SOFTWARE: How to Choose the Best Options for YOUR Needs
Struggling to find the best software for your online business? In this episode, I team up with Gabe Cox, success coach at 100K Mastermind, to explore the top tools for course hosting, email marketing, and project management. We dive into the pros and cons of popular platforms and share expert tips to help you choose the right software to save time, boost productivity, and grow your business. Don’t miss this guide to building a streamlined, scalable business!
How to Successfully Sell MORE with the "Digital Shop" Business Model w/ Monica Froese
Gillian Perkins and Monica Froese team up to share expert insights into building a successful online business. In this episode, Monica reveals how she transitioned from corporate America to creating over 250 digital products and running a thriving digital shop. They discuss optimizing the customer journey, increasing average order value, and smart strategies for repurposing content. Plus, Monica shares her email marketing secrets and explains why consistent selling is the key to sustainable growth.
Do webinars STILL WORK to sell online courses?
Are webinars still the secret to skyrocketing online course sales? In this episode, Gillian Perkins breaks down the truth about webinars in today’s digital landscape. She shares her personal wins (and flops), highlights emerging trends, and offers actionable tips to help you craft webinars that actually convert. From building trust with authenticity to overcoming timing challenges, this episode is your ultimate guide to webinar success. Whether you’re a seasoned course creator or just starting out, find out if webinars are still worth your time—and how to make them work for you.
The $100K Funnel Breakdown
If you've ever wondered how my business generates so much passive income, you're about to find out.
In video #1, I take you through one of my $100K funnels, blow by blow, so you can see how it automatically turns a lead into a paying customer.
In video #2, I break down our Win/Win webinar strategy.
In video #3, I'll walk you through our evergreen sales emails.
And finally, in video #4, I'll explain the big-picture strategy, and how you can implement this whole system into your business.
To get access to these videos, just enter your name and email below and I'll email you the link. 👇
We will NEVER sell or share your information.