LATEST POST
ALL POSTS
Should you hire contractors on RETAINER? Hourly vs Retainer vs Salary
Gillian Perkins shares how she transitioned from being a solopreneur to leading a team of 10, refining her compensation strategies along the way. She explores the pros and cons of hourly pay, retainers, salaries, and project-based payments, highlighting how project-based compensation boosted her team’s productivity. Whether you’re hiring your first employee or managing a growing team, this episode offers practical tips to help you choose the best payment model for your business.
podcast
Get More SEO Traffic in ONE HOUR with This Strategy (w/ Faith Hanan)
Gillian Perkins teams up with SEO expert Faith Hannon to uncover powerful strategies for online business owners. They explore how to optimize website pages, conduct effective keyword research, and craft strategic page titles to boost visibility and traffic. Whether you're selling digital products or looking to drive more leads, this episode offers actionable tips to make your website a traffic-generating machine.
podcast
How to Use Networking & Live Events to Grow Your Business
Gillian Perkins and Gabe Cox explore the power of networking to grow your business. Learn how to set clear objectives, engage effectively at events, and use tools like business cards and lead magnets to build lasting connections. Drawing from their experiences at ConvertKit’s Craft and Commerce, Gillian and Gabe share actionable tips to maximize your networking efforts and turn them into valuable business relationships.
podcast
How to Set Yourself Up for the MOST SUCCESSFUL New Year
Personally, I choose to believe that every day offers a chance to reset and refocus. However, there's no denying that the start of a new year creates a greater sense of "freshness" and can inspire us to change course for the better.
So, with this new year upon us, I've recorded a new podcast episode to help you plan (and carry out) your most successful year possible!
As per my usual style, I've broken things down into three simple, actionable steps. They'll guide you to create clear, actionable strategies rather than vague resolutions that don’t stick. You’ll also hear practical advice to help you stay on track, whether it’s in your personal life or your business.
podcast
Should you use a PODCAST to grow your business? (with Stefanie Gass)
Should you use podcasting to grow your business? In this episode, Gillian Perkins interviews podcasting expert Stephanie Gass to reveal why long-form content, like podcasting, is one of the most effective strategies for building trust and driving conversions. Stephanie shares her inspiring journey from network marketing to a thriving seven-figure business and offers practical tips on starting a podcast, creating sustainable sales funnels, and choosing the best platform for your audience. If you're looking to grow your business organically and work smarter, this episode is a must-listen.
Online Business SOFTWARE: How to Choose the Best Options for YOUR Needs
Struggling to find the best software for your online business? In this episode, I team up with Gabe Cox, success coach at 100K Mastermind, to explore the top tools for course hosting, email marketing, and project management. We dive into the pros and cons of popular platforms and share expert tips to help you choose the right software to save time, boost productivity, and grow your business. Don’t miss this guide to building a streamlined, scalable business!
How to Successfully Sell MORE with the "Digital Shop" Business Model w/ Monica Froese
Gillian Perkins and Monica Froese team up to share expert insights into building a successful online business. In this episode, Monica reveals how she transitioned from corporate America to creating over 250 digital products and running a thriving digital shop. They discuss optimizing the customer journey, increasing average order value, and smart strategies for repurposing content. Plus, Monica shares her email marketing secrets and explains why consistent selling is the key to sustainable growth.
Do webinars STILL WORK to sell online courses?
Are webinars still the secret to skyrocketing online course sales? In this episode, Gillian Perkins breaks down the truth about webinars in today’s digital landscape. She shares her personal wins (and flops), highlights emerging trends, and offers actionable tips to help you craft webinars that actually convert. From building trust with authenticity to overcoming timing challenges, this episode is your ultimate guide to webinar success. Whether you’re a seasoned course creator or just starting out, find out if webinars are still worth your time—and how to make them work for you.
Podcasting VS YouTube: What will grow your audience FASTER?
Gillian Perkins and Gabe Cox discuss the pros and cons of podcasting and YouTube for long-form content marketing. They explore key factors like discoverability, SEO, and algorithm-driven growth, highlighting why YouTube often provides faster audience expansion and income potential. This episode is perfect for anyone looking to grow their audience and business through strategic content creation.
Secrets for Launching a PHYSICAL PRODUCT Successfully w/ Katie Richardson
Gillian Perkins interviews Katie Richardson, a successful entrepreneur and founder of the multi-million dollar brand, Pudge. Katie reveals the secrets behind launching a physical product and shares her journey from creating innovative baby and childcare products to growing a thriving business. With experience as both a product creator and business coach, Katie offers valuable advice for aspiring entrepreneurs looking to launch and scale a physical product successfully.
How He Bootstrapped a $3M/year Software Company (with Josh Haynam)
Gillian Perkins sits down with Josh Haynam, founder of the $3M/year quiz software company Interact, to discuss how he successfully bootstrapped his business. Learn why online quizzes are a powerful tool for lead generation, audience engagement, and growing email lists, plus how AI in marketing is reshaping quiz creation to boost conversion rates. Tune in for expert insights on scaling your business with quizzes and AI technology!
Avoiding BURNOUT While Maximizing GROWTH (with Mallory Rowan)
Gillian Perkins and Mallory Rowan discuss how to avoid burnout while achieving business growth in this episode. Mallory shares her journey of building a lifestyle apparel company, emphasizing the importance of community, aligning business with personal values, and using Instagram marketing to reach niche audiences. Learn how to scale your business, prioritize mental health, and maintain a healthy work-life balance with actionable tips from Mallory's real-life experience.
Copywriting Tactics to Increase Your Email Open Rates w/ Megan Wisdom
Gillian Perkins and certified conversion copywriter Megan Wisdom talk about proven copywriting tactics to increase email open rates. They cover how to write attention-grabbing subject lines, the role of AI in email marketing, and best practices for managing email lists for better deliverability. This episode offers actionable insights to help you stand out in subscribers' inboxes.
Get Your Business ORGANIZED w/ Tracy Hoth
Gillian Perkins chats with professional organizer Tracy Hoth about how to effectively organize your business and avoid the pitfalls of disorganization. A lack of organization can quietly sabotage your growth, causing overwhelm and burnout. Tracy shares her proven system by breaking down your business into 5 key categories, with practical strategies for each one. Whether it's time management, task delegation, or improving workflows, these tips will help you streamline your business, saving time, energy, and resources. Say goodbye to chaos and hello to an organized, productive business.
How to Make Your First $10,000+ Online
In this episode, Gillian Perkins is interviewed by entrepreneur Brian Luebben to discuss proven strategies for building a successful online business. They dive deep into actionable steps for setting up your online business and earning your first $10,000+ online. Whether you're just starting out or looking for ways to improve your online webinars, you'll discover simple, effective tips to increase your sales and grow your digital presence. Tune in to learn how to streamline your online business for success!
The $100K Funnel Breakdown
If you've ever wondered how my business generates so much passive income, you're about to find out.
In video #1, I take you through one of my $100K funnels, blow by blow, so you can see how it automatically turns a lead into a paying customer.
In video #2, I break down our Win/Win webinar strategy.
In video #3, I'll walk you through our evergreen sales emails.
And finally, in video #4, I'll explain the big-picture strategy, and how you can implement this whole system into your business.
To get access to these videos, just enter your name and email below and I'll email you the link. 👇
We will NEVER sell or share your information.