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How I'm Starting a Brand New Online Business (And How Much It Cost!)
Gillian Perkins shares an inside look at the process of launching a digital product shop from scratch. She breaks down the costs involved, from choosing an e-commerce platform like Shopify to investing in high-quality product designs. Gillian also discusses the time commitment required, covering everything from product creation to website setup and marketing strategies. Whether you're considering starting your own digital product store or are curious about the behind-the-scenes of a successful online business launch, this post provides valuable insights and actionable tips to help streamline the process.
4 Finance Roles You Should Hire to Grow Your Business (with Kendra James-Anderson)
Discover how to take control of your business finances with expert advice from Kendra James-Anderson. In this episode, Gillian Perkins interviews Kendra, who breaks down the roles of bookkeepers, accountants, and CFOs while sharing practical tips for managing money and keeping accurate records. Entrepreneurs will learn how to build a financial strategy that supports business growth and long-term success.
podcast
How to Build a Successful YouTube Channel in Just 30 Minutes a Day
Struggling to grow on YouTube with limited time? In this episode, Gillian Perkins shares her 30-Minute Rule for YouTube growth—a simple yet effective strategy for building a successful channel without spending hours every day. She breaks down the most impactful tasks, from planning and filming to outsourcing, so creators can stay consistent and maximize their results.
How to Use YouTube to Grow Your Business (with Chelsi Jo)
Looking to maximize growth in 2025? YouTube is a powerful tool for online business success, but having the right strategy is key. In this episode, Gillian Perkins and Chelsea Jo from Systematize Your Life share actionable tips on how to use YouTube to grow your online business. From creating high-quality content to optimizing your channel for visibility, you’ll learn the essential steps to turn YouTube into a growth engine for your brand.
Should you hire contractors on RETAINER? Hourly vs Retainer vs Salary
Gillian Perkins shares how she transitioned from being a solopreneur to leading a team of 10, refining her compensation strategies along the way. She explores the pros and cons of hourly pay, retainers, salaries, and project-based payments, highlighting how project-based compensation boosted her team’s productivity. Whether you’re hiring your first employee or managing a growing team, this episode offers practical tips to help you choose the best payment model for your business.
podcast
Get More SEO Traffic in ONE HOUR with This Strategy (w/ Faith Hanan)
Gillian Perkins teams up with SEO expert Faith Hannon to uncover powerful strategies for online business owners. They explore how to optimize website pages, conduct effective keyword research, and craft strategic page titles to boost visibility and traffic. Whether you're selling digital products or looking to drive more leads, this episode offers actionable tips to make your website a traffic-generating machine.
podcast
How to Use Networking & Live Events to Grow Your Business
Gillian Perkins and Gabe Cox explore the power of networking to grow your business. Learn how to set clear objectives, engage effectively at events, and use tools like business cards and lead magnets to build lasting connections. Drawing from their experiences at ConvertKit’s Craft and Commerce, Gillian and Gabe share actionable tips to maximize your networking efforts and turn them into valuable business relationships.
podcast
How to Set Yourself Up for the MOST SUCCESSFUL New Year
Personally, I choose to believe that every day offers a chance to reset and refocus. However, there's no denying that the start of a new year creates a greater sense of "freshness" and can inspire us to change course for the better.
So, with this new year upon us, I've recorded a new podcast episode to help you plan (and carry out) your most successful year possible!
As per my usual style, I've broken things down into three simple, actionable steps. They'll guide you to create clear, actionable strategies rather than vague resolutions that don’t stick. You’ll also hear practical advice to help you stay on track, whether it’s in your personal life or your business.
podcast
Should you use a PODCAST to grow your business? (with Stefanie Gass)
Should you use podcasting to grow your business? In this episode, Gillian Perkins interviews podcasting expert Stephanie Gass to reveal why long-form content, like podcasting, is one of the most effective strategies for building trust and driving conversions. Stephanie shares her inspiring journey from network marketing to a thriving seven-figure business and offers practical tips on starting a podcast, creating sustainable sales funnels, and choosing the best platform for your audience. If you're looking to grow your business organically and work smarter, this episode is a must-listen.
Why I'm RADICALLY Changing My Business Model for 2025 (and maybe you should to...)
The rise of AI tools has flooded the market with free content, making it harder than ever for businesses to stand out. Instead of competing in this oversaturated space, the key to success in 2025 lies in innovation and rethinking your strategy. In this post, I’m sharing how I’m transforming my business model to adapt to these shifts—and how you can future-proof your business too!
Online Business SOFTWARE: How to Choose the Best Options for YOUR Needs
Struggling to find the best software for your online business? In this episode, I team up with Gabe Cox, success coach at 100K Mastermind, to explore the top tools for course hosting, email marketing, and project management. We dive into the pros and cons of popular platforms and share expert tips to help you choose the right software to save time, boost productivity, and grow your business. Don’t miss this guide to building a streamlined, scalable business!
How to Successfully Sell MORE with the "Digital Shop" Business Model w/ Monica Froese
Gillian Perkins and Monica Froese team up to share expert insights into building a successful online business. In this episode, Monica reveals how she transitioned from corporate America to creating over 250 digital products and running a thriving digital shop. They discuss optimizing the customer journey, increasing average order value, and smart strategies for repurposing content. Plus, Monica shares her email marketing secrets and explains why consistent selling is the key to sustainable growth.
Do webinars STILL WORK to sell online courses?
Are webinars still the secret to skyrocketing online course sales? In this episode, Gillian Perkins breaks down the truth about webinars in today’s digital landscape. She shares her personal wins (and flops), highlights emerging trends, and offers actionable tips to help you craft webinars that actually convert. From building trust with authenticity to overcoming timing challenges, this episode is your ultimate guide to webinar success. Whether you’re a seasoned course creator or just starting out, find out if webinars are still worth your time—and how to make them work for you.
Podcasting VS YouTube: What will grow your audience FASTER?
Gillian Perkins and Gabe Cox discuss the pros and cons of podcasting and YouTube for long-form content marketing. They explore key factors like discoverability, SEO, and algorithm-driven growth, highlighting why YouTube often provides faster audience expansion and income potential. This episode is perfect for anyone looking to grow their audience and business through strategic content creation.
Secrets for Launching a PHYSICAL PRODUCT Successfully w/ Katie Richardson
Gillian Perkins interviews Katie Richardson, a successful entrepreneur and founder of the multi-million dollar brand, Pudge. Katie reveals the secrets behind launching a physical product and shares her journey from creating innovative baby and childcare products to growing a thriving business. With experience as both a product creator and business coach, Katie offers valuable advice for aspiring entrepreneurs looking to launch and scale a physical product successfully.
The $100K Funnel Breakdown
If you've ever wondered how my business generates so much passive income, you're about to find out.
In video #1, I take you through one of my $100K funnels, blow by blow, so you can see how it automatically turns a lead into a paying customer.
In video #2, I break down our Win/Win webinar strategy.
In video #3, I'll walk you through our evergreen sales emails.
And finally, in video #4, I'll explain the big-picture strategy, and how you can implement this whole system into your business.
To get access to these videos, just enter your name and email below and I'll email you the link. 👇
We will NEVER sell or share your information.