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How to AUTOMATE Every Part of Your Business
Automation is a powerful tool for business owners looking to save time, streamline operations, and increase profitability. In this episode, Gillian Perkins breaks down what automation really means, common myths, and real-world examples of automation in marketing, sales, customer onboarding, and more. She also shares how to balance automation with a personal touch so businesses can scale efficiently without losing authenticity.
How to Use the 80/20 Principle to Work Less & Earn More
Gillian Perkins reveals how entrepreneurs can boost productivity and achieve better results by applying the 80/20 rule, also known as Pareto’s Principle. She shares her personal experience of transforming her business by focusing on high-impact tasks and eliminating busywork. Gillian also offers practical strategies for identifying key drivers of success, prioritizing the most effective activities, and streamlining workflow. Tune in to learn how the 80/20 rule can help you work smarter, maximize your efforts, and grow your business with less stress.
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My TOP Sales Funnel Strategy (w/ Jacques Hopkins)
Gillian Perkins shares her top sales funnel strategy, inspired by her conversation with Jacques Hopkins on The Online Course Show. She breaks down her phased approach to YouTube call-to-actions, opt-ins, webinars, and email sequences—while highlighting common mistakes entrepreneurs make, like unclear messaging and low visibility. Tune in to learn how to build a high-converting sales funnel and optimize your online business for growth!
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YouTube Strategy MASTERCLASS (w/ Jacques Hopkins)
Growing a successful YouTube channel takes more than just uploading videos—it requires a strategic approach tailored to each stage of growth. In this episode of Work Less, Earn more, Gillian Perkins joins Jacques Hopkins to break down the most effective YouTube strategies, from reaching the first 100 subscribers to scaling to hundreds of thousands.
How I'm Starting a Brand New Online Business (And How Much It Cost!)
Gillian Perkins shares an inside look at the process of launching a digital product shop from scratch. She breaks down the costs involved, from choosing an e-commerce platform like Shopify to investing in high-quality product designs. Gillian also discusses the time commitment required, covering everything from product creation to website setup and marketing strategies. Whether you're considering starting your own digital product store or are curious about the behind-the-scenes of a successful online business launch, this post provides valuable insights and actionable tips to help streamline the process.
4 Finance Roles You Should Hire to Grow Your Business (with Kendra James-Anderson)
Discover how to take control of your business finances with expert advice from Kendra James-Anderson. In this episode, Gillian Perkins interviews Kendra, who breaks down the roles of bookkeepers, accountants, and CFOs while sharing practical tips for managing money and keeping accurate records. Entrepreneurs will learn how to build a financial strategy that supports business growth and long-term success.
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How to Build a Successful YouTube Channel in Just 30 Minutes a Day
Struggling to grow on YouTube with limited time? In this episode, Gillian Perkins shares her 30-Minute Rule for YouTube growth—a simple yet effective strategy for building a successful channel without spending hours every day. She breaks down the most impactful tasks, from planning and filming to outsourcing, so creators can stay consistent and maximize their results.
How to Use YouTube to Grow Your Business (with Chelsi Jo)
Looking to maximize growth in 2025? YouTube is a powerful tool for online business success, but having the right strategy is key. In this episode, Gillian Perkins and Chelsea Jo from Systematize Your Life share actionable tips on how to use YouTube to grow your online business. From creating high-quality content to optimizing your channel for visibility, you’ll learn the essential steps to turn YouTube into a growth engine for your brand.
Should you hire contractors on RETAINER? Hourly vs Retainer vs Salary
Gillian Perkins shares how she transitioned from being a solopreneur to leading a team of 10, refining her compensation strategies along the way. She explores the pros and cons of hourly pay, retainers, salaries, and project-based payments, highlighting how project-based compensation boosted her team’s productivity. Whether you’re hiring your first employee or managing a growing team, this episode offers practical tips to help you choose the best payment model for your business.
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Get More SEO Traffic in ONE HOUR with This Strategy (w/ Faith Hanan)
Gillian Perkins teams up with SEO expert Faith Hannon to uncover powerful strategies for online business owners. They explore how to optimize website pages, conduct effective keyword research, and craft strategic page titles to boost visibility and traffic. Whether you're selling digital products or looking to drive more leads, this episode offers actionable tips to make your website a traffic-generating machine.
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How to Use Networking & Live Events to Grow Your Business
Gillian Perkins and Gabe Cox explore the power of networking to grow your business. Learn how to set clear objectives, engage effectively at events, and use tools like business cards and lead magnets to build lasting connections. Drawing from their experiences at ConvertKit’s Craft and Commerce, Gillian and Gabe share actionable tips to maximize your networking efforts and turn them into valuable business relationships.
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How to Set Yourself Up for the MOST SUCCESSFUL New Year
Personally, I choose to believe that every day offers a chance to reset and refocus. However, there's no denying that the start of a new year creates a greater sense of "freshness" and can inspire us to change course for the better.
So, with this new year upon us, I've recorded a new podcast episode to help you plan (and carry out) your most successful year possible!
As per my usual style, I've broken things down into three simple, actionable steps. They'll guide you to create clear, actionable strategies rather than vague resolutions that don’t stick. You’ll also hear practical advice to help you stay on track, whether it’s in your personal life or your business.
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Should you use a PODCAST to grow your business? (with Stefanie Gass)
Should you use podcasting to grow your business? In this episode, Gillian Perkins interviews podcasting expert Stephanie Gass to reveal why long-form content, like podcasting, is one of the most effective strategies for building trust and driving conversions. Stephanie shares her inspiring journey from network marketing to a thriving seven-figure business and offers practical tips on starting a podcast, creating sustainable sales funnels, and choosing the best platform for your audience. If you're looking to grow your business organically and work smarter, this episode is a must-listen.
Why I'm RADICALLY Changing My Business Model for 2025 (and maybe you should to...)
The rise of AI tools has flooded the market with free content, making it harder than ever for businesses to stand out. Instead of competing in this oversaturated space, the key to success in 2025 lies in innovation and rethinking your strategy. In this post, I’m sharing how I’m transforming my business model to adapt to these shifts—and how you can future-proof your business too!
Online Business SOFTWARE: How to Choose the Best Options for YOUR Needs
Struggling to find the best software for your online business? In this episode, I team up with Gabe Cox, success coach at 100K Mastermind, to explore the top tools for course hosting, email marketing, and project management. We dive into the pros and cons of popular platforms and share expert tips to help you choose the right software to save time, boost productivity, and grow your business. Don’t miss this guide to building a streamlined, scalable business!
The $100K Funnel Breakdown
If you've ever wondered how my business generates so much passive income, you're about to find out.
In video #1, I take you through one of my $100K funnels, blow by blow, so you can see how it automatically turns a lead into a paying customer.
In video #2, I break down our Win/Win webinar strategy.
In video #3, I'll walk you through our evergreen sales emails.
And finally, in video #4, I'll explain the big-picture strategy, and how you can implement this whole system into your business.
To get access to these videos, just enter your name and email below and I'll email you the link. 👇
We will NEVER sell or share your information.