Automation is a powerful tool for business owners looking to save time, streamline operations, and increase profitability. In this episode, Gillian Perkins breaks down what automation really means, common myths, and real-world examples of automation in marketing, sales, customer onboarding, and more. She also shares how to balance automation with a personal touch so businesses can scale efficiently without losing authenticity.

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Gillian Perkins reveals how entrepreneurs can boost productivity and achieve better results by applying the 80/20 rule, also known as Pareto’s Principle. She shares her personal experience of transforming her business by focusing on high-impact tasks and eliminating busywork. Gillian also offers practical strategies for identifying key drivers of success, prioritizing the most effective activities, and streamlining workflow. Tune in to learn how the 80/20 rule can help you work smarter, maximize your efforts, and grow your business with less stress.

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Gillian Perkins shares her top sales funnel strategy, inspired by her conversation with Jacques Hopkins on The Online Course Show. She breaks down her phased approach to YouTube call-to-actions, opt-ins, webinars, and email sequences—while highlighting common mistakes entrepreneurs make, like unclear messaging and low visibility. Tune in to learn how to build a high-converting sales funnel and optimize your online business for growth!

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Growing a successful YouTube channel takes more than just uploading videos—it requires a strategic approach tailored to each stage of growth. In this episode of Work Less, Earn more, Gillian Perkins joins Jacques Hopkins to break down the most effective YouTube strategies, from reaching the first 100 subscribers to scaling to hundreds of thousands.

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Discover how to take control of your business finances with expert advice from Kendra James-Anderson. In this episode, Gillian Perkins interviews Kendra, who breaks down the roles of bookkeepers, accountants, and CFOs while sharing practical tips for managing money and keeping accurate records. Entrepreneurs will learn how to build a financial strategy that supports business growth and long-term success.

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Looking to maximize growth in 2025? YouTube is a powerful tool for online business success, but having the right strategy is key. In this episode, Gillian Perkins and Chelsea Jo from Systematize Your Life share actionable tips on how to use YouTube to grow your online business. From creating high-quality content to optimizing your channel for visibility, you’ll learn the essential steps to turn YouTube into a growth engine for your brand.

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Gillian Perkins shares how she transitioned from being a solopreneur to leading a team of 10, refining her compensation strategies along the way. She explores the pros and cons of hourly pay, retainers, salaries, and project-based payments, highlighting how project-based compensation boosted her team’s productivity. Whether you’re hiring your first employee or managing a growing team, this episode offers practical tips to help you choose the best payment model for your business.

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Gillian Perkins teams up with SEO expert Faith Hannon to uncover powerful strategies for online business owners. They explore how to optimize website pages, conduct effective keyword research, and craft strategic page titles to boost visibility and traffic. Whether you're selling digital products or looking to drive more leads, this episode offers actionable tips to make your website a traffic-generating machine.

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Gillian Perkins and Gabe Cox explore the power of networking to grow your business. Learn how to set clear objectives, engage effectively at events, and use tools like business cards and lead magnets to build lasting connections. Drawing from their experiences at ConvertKit’s Craft and Commerce, Gillian and Gabe share actionable tips to maximize your networking efforts and turn them into valuable business relationships.

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Personally, I choose to believe that every day offers a chance to reset and refocus. However, there's no denying that the start of a new year creates a greater sense of "freshness" and can inspire us to change course for the better.

So, with this new year upon us, I've recorded a new podcast episode to help you plan (and carry out) your most successful year possible!

As per my usual style, I've broken things down into three simple, actionable steps. They'll guide you to create clear, actionable strategies rather than vague resolutions that don’t stick. You’ll also hear practical advice to help you stay on track, whether it’s in your personal life or your business.

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Should you use podcasting to grow your business? In this episode, Gillian Perkins interviews podcasting expert Stephanie Gass to reveal why long-form content, like podcasting, is one of the most effective strategies for building trust and driving conversions. Stephanie shares her inspiring journey from network marketing to a thriving seven-figure business and offers practical tips on starting a podcast, creating sustainable sales funnels, and choosing the best platform for your audience. If you're looking to grow your business organically and work smarter, this episode is a must-listen.

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Gillian Perkins and Monica Froese team up to share expert insights into building a successful online business. In this episode, Monica reveals how she transitioned from corporate America to creating over 250 digital products and running a thriving digital shop. They discuss optimizing the customer journey, increasing average order value, and smart strategies for repurposing content. Plus, Monica shares her email marketing secrets and explains why consistent selling is the key to sustainable growth.

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Are webinars still the secret to skyrocketing online course sales? In this episode, Gillian Perkins breaks down the truth about webinars in today’s digital landscape. She shares her personal wins (and flops), highlights emerging trends, and offers actionable tips to help you craft webinars that actually convert. From building trust with authenticity to overcoming timing challenges, this episode is your ultimate guide to webinar success. Whether you’re a seasoned course creator or just starting out, find out if webinars are still worth your time—and how to make them work for you.

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Gillian Perkins and Gabe Cox discuss the pros and cons of podcasting and YouTube for long-form content marketing. They explore key factors like discoverability, SEO, and algorithm-driven growth, highlighting why YouTube often provides faster audience expansion and income potential. This episode is perfect for anyone looking to grow their audience and business through strategic content creation.

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Gillian Perkins interviews Katie Richardson, a successful entrepreneur and founder of the multi-million dollar brand, Pudge. Katie reveals the secrets behind launching a physical product and shares her journey from creating innovative baby and childcare products to growing a thriving business. With experience as both a product creator and business coach, Katie offers valuable advice for aspiring entrepreneurs looking to launch and scale a physical product successfully.

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Gillian Perkins sits down with Josh Haynam, founder of the $3M/year quiz software company Interact, to discuss how he successfully bootstrapped his business. Learn why online quizzes are a powerful tool for lead generation, audience engagement, and growing email lists, plus how AI in marketing is reshaping quiz creation to boost conversion rates. Tune in for expert insights on scaling your business with quizzes and AI technology!

Gillian Perkins and Mallory Rowan discuss how to avoid burnout while achieving business growth in this episode. Mallory shares her journey of building a lifestyle apparel company, emphasizing the importance of community, aligning business with personal values, and using Instagram marketing to reach niche audiences. Learn how to scale your business, prioritize mental health, and maintain a healthy work-life balance with actionable tips from Mallory's real-life experience.

Gillian Perkins and certified conversion copywriter Megan Wisdom talk about proven copywriting tactics to increase email open rates. They cover how to write attention-grabbing subject lines, the role of AI in email marketing, and best practices for managing email lists for better deliverability. This episode offers actionable insights to help you stand out in subscribers' inboxes.

Gillian Perkins chats with professional organizer Tracy Hoth about how to effectively organize your business and avoid the pitfalls of disorganization. A lack of organization can quietly sabotage your growth, causing overwhelm and burnout. Tracy shares her proven system by breaking down your business into 5 key categories, with practical strategies for each one. Whether it's time management, task delegation, or improving workflows, these tips will help you streamline your business, saving time, energy, and resources. Say goodbye to chaos and hello to an organized, productive business.

In this episode, Gillian Perkins is interviewed by entrepreneur Brian Luebben to discuss proven strategies for building a successful online business. They dive deep into actionable steps for setting up your online business and earning your first $10,000+ online. Whether you're just starting out or looking for ways to improve your online webinars, you'll discover simple, effective tips to increase your sales and grow your digital presence. Tune in to learn how to streamline your online business for success!

Gillian Perkins interviews business strategist John Meese shares the easiest way to sell premium coaching programs without feeling pushy. Learn his proven 6-step sales process to create genuine connections with clients, lead effortless conversations, and naturally segue into closing deals. Whether you're a seasoned coach or just starting out, John offers actionable tips to help you confidently sell high-ticket programs and grow your coaching business.

Gillian Perkins and Gabe Cox break down how to make selling feel so SO good. Discover how simple mindset shifts and value-driven strategies can make selling feel genuinely enjoyable. Learn how to build authentic connections, align your offers with your passion, and confidently close deals while serving your customers. Perfect for entrepreneurs and small business owners who want to turn sales into a rewarding experience!

In this episode, Gillian Perkins and success coach Gabe Cox chat about the game-changing power of verbatim messaging—an essential strategy within the 100k method for writing copy that converts.

Discover the power of Incremental Validation in ensuring your success, one step at a time. Gillian Perkins and Gabe Cox explore practical strategies to validate your progress, avoid burnout, and stay motivated on your journey to achieving your biggest goals.

In the latest episode of "Work Less, Earn More," host Gillian Perkins teams up with business strategist Gabe Cox to uncover the secrets behind the evolution of course pricing. Discover how and why digital product prices have shifted over the years, and gain expert insights into creating successful pricing strategies for your online courses. From overcoming initial setbacks to achieving six-figure successes, Gillian and Gabe reveal actionable tips on incremental validation, engaging your audience, and striking the perfect balance between value and affordability.

In this episode of Work Less, Earn More, host Gillian Perkins welcomes back Jenna Colavito. Jenna shares insights into the validation process and seeks Gillian's advice on scaling her course into a sustainable income stream. The episode covers effective organic marketing strategies, the benefits of long-form content, and practical tips for new entrepreneurs and course creators.

Gillian Perkins and Kate Toon delved into practical strategies for effectively promoting online courses. They explored how to leverage content marketing and search engine optimization (SEO) to reach a wider audience and boost course enrollments.

In this episode, digital marketing expert Gillian Perkins chats with Debbie Duffy about her incredible journey. Learn how Debbie successfully grew her membership site from scratch, achieving 300 subscribers without a pre-existing audience. Discover her unique strategies, tips for audience engagement, and the tools she used to build her thriving online community.

Gillian Perkins sits down with genius scriptwriter George Blackman to uncover the secrets of crafting viral YouTube videos. While many attribute viral success to luck, George reveals a repeatable formula for creating hit content. Discover how you can leverage his expert tips to grow your YouTube channel and consistently produce videos that capture audiences' attention.