EP 33: Blog vs Podcast vs YouTube: Which Should You Start?

Getting results with content marketing takes time.

To put it in perspective, one of my 15-minute YouTube videos can take anywhere between 2-8 hours to finish and have it ready to publish. And one of my blog posts takes anywhere from 30 minutes to a couple hours to write, edit, and publish.

Not only does high-quality content take a lot of time to create but in order to get real results with it, you have to give it as much time and attention it needs so that you can actually get people to read it. It’s no small feat!

If you don’t do all of these things, then you’re wasting the time that you do invest because the content won’t be doing anything for your business. That’s why it’s even more important to choose the right channel for you to see real results.

But how do you choose which of the three types of content is right for you right now? And which will create the biggest results for your business? 

In today’s episode, I’m going to share with you what I’ve learned from creating each of these types of content, some of the challenges that go along with each of them, and how they have impacted my business.

Listen to the full episode to hear:

  • The pros and cons of blogging, YouTube, and podcasting
  • The different *types* of results each of these types of content create
  • The importance of focus and why you should pick just ONE type of content to create… at least at first

Links:

    Sean McMullin

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    Ceci - August 25, 2020 Reply

    Gillian, thank you for your podcast to help me decide whether a blog, podcast, or youtube is best for me. YouTube channel it is.

    I agree how videos make more of an impact. I feel as if I know a bit more than just listening to your voice.

    Keep up the amazing work helping startups!

    Ceci

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