EP 42: 30,000+ Courses Sold In Just 18 Months (and With a Small Audience!) with Lucy Griffiths

A few weeks ago, I gave my Instagram account a good cleanout. I unfollowed a couple hundred accounts that weren’t really what I wanted or needed in my life right now. 

Goal: to see more of the things I really care about! 

The next day, as I scrolled through my feed, I saw a post from my friend Lucy. 

Hey, it’s Lucy!, I said to myself. Man, I haven’t seen her in forever. I wonder how she’s been! What’s she up to these days, anyway…?

I tapped on her profile pic to navigate to her bio.

::reading bio::

Wait, what?!

She sold Thirty THOUSAND courses??

That, my friend, is a LOT of courses.

Naturally, I DMed Lucy straight-away to ask her to come on the podcast and tell us her strategy. 

(I may or may not have been super curious to know myself. 😁)

The story gets even better, though, because once we got on the phone, I learned that not only had she sold 30,000 courses… she’d done it in just 18 months. 


If you’re as eager as I was to know how she did it, then go listen to the episode now, because it was SO interesting. Lucy explained her whole strategy and really didn’t hold back!

I loved this interview, and if you’re interested in selling online courses then I’m pretty sure you will as well!

Listen to the full episode to hear:

  • The funnel Lucy’s using to quickly grow her list— at a profit! 
  • How Lucy not only sells thousands of courses but also maximizes the value earned from each customer 
  • Lucy’s top traffic sources that ensure she never runs out of leads, even though her audience is small.

Learn more about Lucy Griffiths:

Learn more about Gillian:

    Sean McMullin

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