Why I'm RADICALLY Changing My Business Model for 2025 (and maybe you should to...)
The online business world has changed a lot with AI tools, which have let people flood the market with free content. As a business owner, it can feel overwhelming—like there’s simply too much competition to even try to stand out. But what if the key isn’t to compete by doing more of the same? What if the answer is to innovate and rethink your approach?
Last month, I shared how online businesses are evolving and the strategies you need to stay profitable. Today, I’m peeling back the curtain to show how I’m applying those very principles to my own business. If you’re feeling stuck or stagnant, let this be your blueprint for innovation.
As the market changes, so should your marketing strategies.
For the last 7 years, my business thrived on tried-and-true marketing strategies. A few signature offers, funnels, and courses built the foundation of my success. But over time, I noticed a shift. With AI here now, strategies that worked a year ago aren’t as effective anymore.
The truth is, the market changes, and so do people’s needs. Adapting isn't about chasing trends. It's about staying relevant and helping your audience. It’s also about keeping your work exciting and meaningful.
Shift 1: Moving Away from a Single Signature Offer
For years, the advice has been that focusing on a few signature high-ticket offers is the fastest route to scaling your business to 6 or 7 figures. When we started seven years ago, we leaned into frequent promotions across several products, and it worked—we saw steady revenue growth and things were exciting.
[Image] - maybe growth chart? None of them are cohesive with your brand
Later, we narrowed it to four high-performing core offers. But, it meant running the same promotions on repeat. We even tried cutting back by promoting each offer just once a year. It was easier, but the numbers told a different story—revenue dropped, and engagement waned. Clearly, fresh and new promotions were more effective.
Bringing back releasing new, fresh offers on the reg.
That’s why we’re shifting gears. Instead of sticking to a predictable cycle, we’re bringing back the idea of regularly releasing new, fresh offers to keep things dynamic.
Alex Hormozi's $100M Offers has a valuable lesson. Selling the same thing too often can dull your audience. But, innovating and repackaging can reignite their interest. It's not about tossing out your programs. It's about infusing them with new energy, exciting angles, and fresh marketing.
Our staple offers (CreatorFastrack, Startup Society, VALIDATE, and $100K Mastermind) aren't going anywhere. But, by embracing variety and introducing new opportunities for our customers to work with us, we hope to create a better experience for both our audience and our team.
Shift 2: Prioritize Live, Interactive Programs
In today's tech-savvy world, information is free and easy to find. So, people are less interested in paying for content. Instead, they’re looking to invest in personalized support, hands-on help, and interactive experiences that deliver real results.
For years, we prioritized building robust, comprehensive curriculums that allowed our audience to take a DIY approach. These programs were designed for flexibility and self-paced learning, packed with resources for reference. While coaching was an important feature of our high-ticket products, it often came second to the course content.
But here’s the thing: the feedback we receive paints a different picture. The most common question we keep hearing is, “When are the live coaching sessions?” This demand for live, interactive elements has led to a significant shift in our strategy.
The Facts Matter
People don’t buy online programs for the number of videos they get or the live coaching calls that are included—they buy for the results those things deliver. But, to make their decision easier, we need to appeal to both sides of the brain. Their right brain feels the emotional pull to invest, but their left brain needs logical justification.
Think of it like enrolling in a college class. Even if the course is essential, you won’t sign up unless it fits your schedule. Similarly, our audience needs clarity on details like session times, resources, and proof of success before they feel confident enough to say yes.
By emphasizing the schedules of our live classes, we hope to make signing up an easier decision for more customers.
Shift 3: Educational Products to Done-for-You (DFY) Resources
After years of teaching piano lessons, I started my online business. At first, I offered marketing services—fixing websites and running ads. But I noticed a recurring problem—my clients didn’t see the flaws in their marketing messages or realize their products weren’t positioned for success. I wanted them to get results, so I shifted back to my teaching roots by offering courses to teach them how to craft compelling marketing messages and ensure their offers were viable.
However, it's time to reevaluate my strategy. People are less interested in paying for information or education since the rise of AI tools. Though there are many great online courses, people are overwhelmed by the info online. At this point, they don't need more info... they need some help.
Quick Wins for Your Customers
This realization led to an important shift: moving away from purely educational products and toward Done-For-You resources. Instead of overwhelming them with even more knowledge, we're working to give them the tools they can plug in and use to get immediate results.
For example, resources like email templates, swipe copy, and step-by-step outlines—which used to be offered as bonuses—are now becoming standalone products. This shift allows people to get exactly what they need without feeling overwhelmed by too much content.
The Benefits of DFY Resources
Quick Wins and Energy Savers: DFY resources act as shortcuts, helping people skip the guesswork and save energy. When they can plug in a ready-made template or follow an actionable outline, it’s a game changer.
Low-Risk Investment: Tangible products are easier to trust the value of. And people are much more willing to spend a small amount on a resource that solves a specific problem.
Higher Value in the Long Run: While individual DFY resources typically sell for lower prices then complete online courses, overall order value can be increased by getting customers to purchase multiple products at one time. And, by offering exactly what people need, when they need it, we’re enhancing their experience—and building loyalty for future purchases.
This shift to DFY doesn’t mean stepping away from educational courses entirely. Instead, it's about meeting people where they are. It's about finding new ways to deliver value. We want to offer tools that help people take action without causing overwhelm.
Why These Shifts Are Important for You
If you’re a business owner, here’s why these strategies matter:
Shift 1: Moving Away from a Single Signature Offer
Diversifying your offers can reignite interest and engagement. It will keep your audience excited instead of bored by repetitive marketing.
Shift 2: Prioritize Live, Interactive Programs
Interactive components build real connections. They deliver better results. This makes your programs more valuable and desirable.
Shift 3: From Educational Products to DFY Resources
Provide your audience with on-demand tools and resources to succeed. This will help them without overwhelming them.
What These Shifts Mean for Businesses
To sum up, I’m not abandoning passive-income courses or automated funnels. I'm revamping them to stay relevant and adapt to AI's rise.
These changes aren't just about trends. They're to build a better, more exciting, and sustainable business that serves your audience. We need to innovate. Our businesses must be valuable, trusted, and transformative.
the 100k funnel breakdown
Are you curious how my business generates so much passive income and how you can do the same?
In this free 4-video training, I'll teach you how to easily scale your course to $100,000+/year with one simple funnel. I'll take you through my entire funnel so you can see how it automatically turns a lead into a paying customer, break down the Win/Win webinar strategy, walk through our evergreen sales emails, and explain the big-picture strategy and how you can implement this whole system into your business. Register for the $100K Funnel Breakdown below!
