Why YOUTUBE Is the Best Way to Grow Your Audience in 2025
When it comes to building an engaged audience, there’s no platform quite like YouTube. In fact, I’d argue that YouTube is the best way to grow your audience in 2025.
Maybe you’ve been on the fence considering if it’s the right place for you to spend your time. Well, this article will address the unique power of YouTube’s algorithm to get you in front of your target customer and how video allows for deep connections that go beyond surface-level interactions. We'll also unpack just how much additional time it will take for you to incorporate video into your marketing strategy.
Whether you're just starting or looking to take your channel to the next level, this article is packed with practical advice on making YouTube work for you—even if your time, money, or equipment are limited.
Why YouTube is the best way to grow your audience
YouTube can be a game-changer in your journey to building a lasting and engaged community that wants to learn and buy from you, and there are two powerful reasons why I believe this to be true:
YouTube provides unmatched opportunity for exposure
The algorithm is built to work FOR you
#1 YouTube provides unmatched opportunity for exposure
The first reason YouTube is the best way to grow your audience in 2025 is because the platform offers a remarkable opportunity for exposure that other platforms simply can't match.
Not only does YouTube boast an impressive 2.5 billion active monthly users, video is also a uniquely powerful medium to use to connect with people.
Through the power of video, you can connect with new potential customers in a way that feels personal and engaging, allowing viewers to feel as if they already know you—even if they've only just stumbled on your channel.
Video allows you to share your voice, personality, and passion with a depth that written content, static images, and even audio alone (think podcasts) can’t achieve. This unique connection builds trust and familiarity, which are key in encouraging viewers to become loyal customers.
In a world where building genuine relationships matters more than ever, YouTube is the ideal medium to reach and resonate with an audience looking for authenticity and connection.
#2 the YouTube algorithm is built to work for you
The second reason YouTube is the best platform to attract a following is – surprisingly – because of its algorithm. Unlike other social media algorithms, which, more often then not are something to battle against, YouTube’s is a powerful tool that has transformed how creators reach and grow their audiences.
The YT algorithm’s main purpose? To keep viewers engaged and on the platform.
Because of this, YouTube’s algorithm is backed by billions of dollars in development and designed to connect viewers with any video they'll love, carefully analyzing viewing habits to match users with videos that captivate them.
As a creator, this means YouTube is constantly working to get your content in front of the right people—viewers who are most likely to engage and become loyal followers. By prioritizing content that keeps users on the platform, YouTube offers an unmatched opportunity for creators to reach a broader audience, helping their channels grow organically through personalized recommendations.
In essence, YouTube’s algorithm is like having a dedicated marketing team working around the clock to connect your content with viewers who want to see it.
Is YouTube oversaturated?
We hear all the time that YouTube is oversaturated, and creators often feel that they've missed the boat if they’re not already on the platform. But this simply isn’t true. Add crazy as it might sound, I’d actually argue the opposite – that there’s a deficiency of videos on YouTube.
Here’s what I mean…
While there are billions of written articles online, the number of videos on YouTube remains just a fraction in comparison, making it far easier for creators to stand out. And with written content, it’s challenging to grab attention – articles can feel impersonal, and they rarely provide the connection or engagement that video does.
If you’ve ever found yourself scrolling through YouTube, searching for something that looks interesting enough to watch… you know firsthand that there’s actually a slight shortage of highly targeted, quality content on the platform.
This opens up a tremendous opportunity for creators who understand their audience well.
By crafting videos that speak directly to the interests and needs of your target market, you can fill a gap in the content landscape and capture an audience that’s eagerly waiting to connect with your message.
Is YouTube worth the time and energy?
For many creators, the answer to the question, “Is YouTube is worth my time and energy?” hinges on whether they truly believe that the platform will work for them.
Yes, creating YouTube videos takes time, like any long-form content. But, when you approach it with a strategic plan – like Creator Fast Track’s focus on reaching those pivotal first 100 subscribers in one week and 1,000 in just three months – you set yourself up for growth that generates lasting momentum.
This streamlined approach, combined with a minimalist mindset, allows you to focus on the essentials and avoid overwhelm.
Often, however, the biggest barrier isn’t the actual time commitment, but rather a deeper uncertainty about whether the effort will pay off.
Imagine if you knew for sure that dedicating 5-10 hours a week would lead to a 100,000+ subscriber channel and profitable business…
I bet you’d find the time.
Time constraints may feel significant, but with the right approach and a clear belief in your potential success, YouTube can absolutely be worth the investment.
YouTube vs social media
When it comes to building lasting content, YouTube outshines other social media platforms in every way.
YouTube supports long-form, evergreen content, allowing creators to share deep, meaningful insights with audiences, while social media is designed for quick, fleeting interactions.
Think of it like buying an outfit…
With short-lived social media posts, even if each one doesn't take much time to create, the “cost per wear” is high because the shelf life is so short.
By contrast, YouTube videos are evergreen, so they continue to attract viewers and drive engagement for years after they're published, making their “cost per wear” (or, more specifically, how much time you have invested per view you recurve l recurve l receive) much lower over time.
This is especially obvious when you consider that it might take 10-20 Instagram posts to create the same depth-of-relationship you can achieve with a single YouTube video. And creating that many short-form pieces of content would take a similar amount of time as the one long-form video… but with a much shorter shelf-life.
While any platform can have its time and place, social media marketing often feels like a never-ending hustle – almost as soon as you stop posting, the engagement and leads drop off. YouTube, however, works for you in the background (and in the long-run), building an audience and delivering value without requiring constant attention.
YouTube vs other long-form content
Long-form content can be found long after it is first published, and blogging, podcasting, and YouTube are our three main options.
Why YouTube is the best long-form content
YouTube is a powerful choice over blogging or podcasting because it combines the advantages of both written and audio content while adding a visual component that’s highly engaging.
Videos allow creators to connect more deeply with their audience in a personal way because viewers can see facial expressions, hear vocal tones, and feel almost as though they’re having a conversation, which, ultimately, builds trust and relatability faster than written or audio-only formats.
With YouTube’s algorithm continuously suggesting videos to viewers, content can reach new audiences even years after it's published.
How to incorporate video into your content-production work-flow
If you’re already podcasting or blogging, adding YouTube videos to your strategy is a surprisingly simple way to amplify your results without a significant time commitment.
You’ve already done the hard work of planning and structuring the content for your podcast or blog, so creating a concise, engaging YouTube video based on the same topic is a natural next step.
Here’s how it works…
Using the same outline and key insights from your blog post or podcast episode, record a standalone YouTube video right after finish up the other content. By doing it while the material is fresh, you’ll keep things smooth, efficient, and on point.
Plus, YouTube thrives on shorter, focused videos, (think 10-12 minutes) so you can be succinct while still covering your best points. This approach allows you to powerfully repurpose your content across platforms, multiplying your reach and impact with minimal additional effort.
As you consider your current content strategy, take a minute to reflect on what's truly working for you. If you’re putting effort into social media but not seeing the engagement or growth you hoped for, it might be time to explore the potential of YouTube.
Or, even if you’re already creating long-form content through blog posts or podcasts, adding YouTube into the mix can be a small step with a big impact. With just a bit more time, you can upcycle the content you're already creating to produce videos that build connections, enhance visibility, and stay relevant for the long run.
YouTube offers a sustainable way to grow your audience without constantly churning out new content, making it a worthwhile investment for lasting results – and the best way to grow your audience in 2025.
Are you interested in starting on YouTube with a strategy that works to grow your audience? Check out the 3 Secrets to Reach 1,000 Subscribers and Get Monetized in Just 3 Months.
In this free workshop, you’ll learn the most important factor for racking up watch hours as quickly as possible, how to maximize every viewer that finds your channel so you can reach your goal with fewer videos, and a surprisingly simple strategy for slashing the time it takes to get monetized by half.
How to Get Your First 1,000 Subscribers on YouTube
Interested in reaching 1,000 YouTube subscribers and getting monetized in as little as 30 days?
Register for my free workshop to learn the most important factor for racking up watch hours as quickly as possible, how to maximize every viewer that finds your channel so you can reach your goal with fewer videos, and a surprisingly simple strategy for slashing the time it takes to get monetized by half. Growing on YouTube is closer than you think!
