Case Study: dawn bowers
How One Homeschool Mom Finally Launched Her Online Course (and without an audience!)
So many aspiring entrepreneurs start out like Dawn did: spinning their wheels trying to figure out how to reach their ideal customers and make a profit… but getting nowhere for the first two years of business.
Dawn Bowers, the owner of Mommy Scribbles Publishing LLC., is helping homeschool moms make reading and writing fun. As a homeschool mom herself, Dawn is passionate about sharing her love of learning with other families across the country. Through her business, she provides resources to help homeschooling parents publish their own books.
Dawn was lacking clarity on her target audience, who she should be talking to, and how to talk to them in a way that resonated. She had lots of ideas but wasn’t even sure if her product was something that people wanted.
After following Gillian for a few years, she heard about VALIDATE, and she immediately said to herself, “Oh my gosh, yes, this is what I need. I need to VALIDATE.” She jumped on it as soon as she found out about it. She knew it was something she needed to do in her business to reach her goals.
As a homeschool mom of 5 children, Dawn didn’t have time to waste and was ready to make her business a success.
After enrolling, Dawn gained so much confidence because Gillian challenged her to move outside of her comfort zone. VALIDATE helped her understand how to properly conduct market research and talk to people in her ideal market to learn exactly what they needed for homeschooling support.
“If I had never joined VALIDATE, I would still be fighting with myself. Should I do this? Should I do that? No, wait, I'm going to do this right here. Nope. Do people even like that? I chose VALIDATE over the chaos and confusion so that I could have clarity and focus.”
Since joining VALIDATE, Dawn validated her course and had 6 people enroll for the first launch. She has seen the value of having guidance in her business and now has a clear understanding of how to market her course to her ideal client AND earn income too!