Case Study: melinda hart

A clear action plan + personalized feedback changed the game for Melinda

Why do we struggle to find the time to work on our business?
Why do we procrastinate on things so important to us?


Of course, there can be many reasons, but, more than anything else, I blame the lack of clarity.

In the past week, have you sat down to work on your business, and hours later realized you were going in circles and never really accomplished anything? When you do find the time to spend, you are unsure of how to spend it, so – instead – you waste it? Been there!️

Clarity saves you time.

Startup Society member Melinda Hart was in this very same predicament.

She desperately wanted to work for herself and increase her income, but between caring for her special needs son and working full time, she felt like she never had time to work on her business.

“One of the biggest problems I was having in my everyday life was staying focused in all of my tasks. What do you do if you have a dream, you wanna take action on that, but you're barely getting through your day? You're barely making it, you're so exhausted by the end of the day, you just crash. It can be very defeating. You're just so overwhelmed, and you have so much weight on your shoulders, that you don't even know how to take the next step.”

Startup Society changed her mindset about time and helped her solve her problem with overwhelm. The mastermind community was crucial for her to stay focused and on track with her goals because surrounding herself with like-minded entrepreneurs working on their own businesses encouraged her to make the time and keep pursuing her dream.

“It's so easy to feel like, no matter what you do, you're not going to get anywhere,
but if you have positive reinforcement, if you are around like-minded people,
if you are focused, your chances for success just are triple fold.”

Having a custom-fit task list in front of her for each step of the process helped her work at her own pace, but always in the right direction. The Startup Society curriculum is broken down in such a simplified way that she no longer asked herself, “Can I do this?”

clarity = a known destination = an obvious direction = knowing what to do when you sit down to work

And when you’re confident about what you need to do, suddenly it becomes so much easier to “find the time.”

Throughout her time in Startup Society, Melinda kept hearing Gillian say, “Take action,” and “Stay focused.” These two statements are what helped her find the time she desperately needed to work on her business as a busy, full-time working mama caring for her special needs son. Knowing what to work on was key to her wisely using the small chunks of time she found.

“To join Startup Society and think in month one, ‘I have a good idea, I wonder if it will work?’ to know four months later that not only did that idea not work, but that my next idea was so much better and that I have been so much happier since I actually started taking action on it. Since I actually started coming up with a plan.

Since I’ve actually been able to create more time. And that sounds crazy, but it’s really true because Startup Society is a beautifully, simple, focused, targeted program that gets right down to it. You still have to do the work yourself, but it really is designed to bring out the most important, foundational pieces and then build from there to get your business off the ground.”

Here’s what Melinda has to say about joining Startup Society:

“Startup Society is such an important investment for your future. It is very focused, easy, targeted, down to earth — just a very simplified way to start. If you are feeling stressed out and overwhelmed and tired, like you have no clarity in your mind anymore, and all you're hearing is noise… If you feel like you can't, if you feel like everything is stacked up against you, and it's just not possible, it is possible, and Startup Society can prove that all you have to do is show up and answer some questions and start really focusing on yourself and your time and what you truly want.”

melinda is living proof that anything is possible!