Using Social Media Without IT Using YOU (with Becca Tracey from The Uncaged Life)

In today's episode, Becca and I are talking about how you can build your business without using social media. Becca Tracy is the founder of Uncaged Life, and she has been doing this online business thing for over 12 years now. She started her business before social media became as prominent as it is today.

We'll cover what strategies are really working today? And here's a spoiler alert: They're the same strategies that have been working for a long time. They are the basics, but they are the strategies that keep yielding results. These are the strategies that enable you to build what I like to call an evergreen lead generation system, so you're not constantly hustling or creating content around the clock to keep up with the algorithm. You don't have to stay constantly plugged into social media.

So keep on listening to learn these tried and true methods and how you can build a wildly successful business without having to rely on social media constantly.



  • Becca’s journey with social media through 12 years of business
  • How to not get caught up in the numbers of social media and focus on what really matters
  • How she currently manages social media in her business and personal life
  • How to make organic and meaningful connections on Instagram

Learn more about BECCA:

Learn more about Gillian:


the ONE email you'll open every week

the ONE email you'll open every week

Every Wednesday morning, I send out an exclusive email sharing my best tips on how to work smarter + profit more, as well as extra bonuses, such as giveaways, opportunities to interact with me, book recommendations, free courses, and more.

Sign up so you don't miss the next one!

Gillian Perkins

Hi, I’m Gillian! I’m a marketing strategist who helps online entrepreneurs 10X their sales with FB ads + sales funnels. I love combining tech, analytics, and psychology to create powerful marketing systems. When I’m not helping my clients scale their businesses, I’m spending time with my husband and two little boys, exploring new places, or seeking out choice espresso.