how to PROTECT your online course from pirates

In today's episode, I’m answering a Startup Society member's question about safeguarding proprietary content from piracy. While stopping piracy completely is tough, there's a silver lining. Most people hesitate to buy from untrustworthy sources, making it unlikely they'll choose these sketchy platforms. Customers value trust in you and your content, and that's your advantage. To protect your work, focus on building trust through your reputation and consider trademarking your product's name and unique terms. This legal step can discourage copycats. Additionally, make piracy harder by not offering direct downloads. Embed your content on your site to make unauthorized copying less convenient.

Remember, while piracy is a challenge, customer trust and smart strategies can help preserve the value of your online courses. And for those seeking more insights into building a thriving online business, exploring Startup Society's mentorship and coaching platform could prove highly valuable.


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Gillian Perkins

Hi, I’m Gillian! I’m a marketing strategist who helps online entrepreneurs 10X their sales with FB ads + sales funnels. I love combining tech, analytics, and psychology to create powerful marketing systems. When I’m not helping my clients scale their businesses, I’m spending time with my husband and two little boys, exploring new places, or seeking out choice espresso.