If you’re running a business these days, it’s pretty much standard that you’ll do some kind of social media marketing.

But the unfortunate truth is that most small business owners don’t have any real strategy for their social marketing. They’re just randomly posting content or trying to copy their competitors.

The end result? They don’t see any impact on their bottom line and it becomes a massive waste of time.

Today, I’m going to share the process that I use to develop our social media strategy every year, which has grown our audience to over one million followers. It’s also the strategy we teach inside Startup Society, that helps members develop social media strategies for their businesses.