When you’re selling online, most people assume that a bigger audience is better.

More people, more money, right?

According to today’s guest, a six-figure launch isn’t about your list size and it’s not just about how awesome you are—really! Instead, it’s about how you structure your offer, how you price it, and how you build a relationship with your audience. There’s a method behind it.

Tarzan Kay is an email marketing expert and former copywriter-for-hire who’s been able to generate massive revenue with a small audience. In this episode, Tarzan shares exactly how she did a $151,000 launch last year.

And, naturally, she shares all of her expert email marketing and copywriting tips on how she stands out in a crowded market—and how you can, too.