WORK LESS, EARN MORE PODCAST EPISODE #218

In this podcast episode, we cover the recent successful relaunch of my online course, Creator Fast Track, which brought in an additional $10,000 in revenue in eight days. I had the pleasure of being interviewed by Startup Success coach Gabe Cox, where I shared the strategies, thoughts, and lessons learned from this launch.

We discussed the rationale behind choosing live launches over evergreen ones, citing reasons like higher conversion rates, the infectious excitement live launches generate, and the chance to introduce different segments of my audience to fresh content. I detailed the meticulous preparation phase of the launch, from strategic planning to crafting emails and coordinating events, and ensuring all tech requirements were in place.

We also touched upon the significance of creating bonuses tailored to address potential obstacles and objections, along with the importance of testing various tactics to refine launch strategies. As the episode wrapped up, I emphasized the value of testing one aspect per launch to accurately measure its impact, and the invaluable lessons gleaned from each experience, regardless of whether the launch met its goals or not.

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Show notes + links:

LISTEN TO THE FULL EPISODE TO HEAR:

Strategies for successful online course relaunches, including insights on generating additional revenue.
Comparison between live launches and evergreen ones, highlighting reasons such as higher conversion rates and audience engagement.
Detailed overview of launch preparation, covering strategic planning, email campaigns, event coordination, and tech setup.
Importance of tailored bonuses, testing tactics, and learning from each launch experience for continuous improvement.