When you think about public relations, what comes to mind is probably media mentions and magazine placements. But modern PR is about so much more than that. Today, appearing on podcasts is an essential way for small business owners to grow their brand.

Seriously: entrepreneurs who show up on key podcasts typically get more exposure, build their audience faster, and even get more sales immediately following a podcast appearance, according to today’s guest.

There are so many benefits to incorporating a public relations strategy into your small business—and, of course, I was determined to find out how to take advantage of the most powerful and most leveraged PR strategies that are out there today so that we can get the biggest results with the least amount of effort.

That’s why I’m excited to introduce you to my guest today, Brigitte Lyons.

Brigitte is the founder of Podcast Ally, a podcast booking agency that takes the hassle of researching and pitching podcasts off the to-do lists of their clients.

She originally came to this specialization by accident when her team booked a top podcast for a client and saw that it outperformed the magazines and online news sites her team was working with.

In addition to her agency, Brigitte also runs the Podcast Ally Pro Accelerator to teach other PR pros, talented virtual assistants, and internal teams how to book podcasts for their clients.