EPISODE 69

STOP! Don't Automate Another Thing Until You Listen To This

Automation saves time, and can help you earn more, but it can also cost you money.

In this amazing digital age we live in, most of us are aware that we can have machines, computers, and software programs do a lot of work for us. And for entrepreneurs, who are trying to build successful businesses, that “free” labor is pretty appealing.

So, we automate. We look for things that can be done the same way each and every time, and we set up a machine system to do those tasks for us.

But sometimes, the soul of the process is lost when we attempt to create an automated process.

What happens when we lose the human touch?

What gets missed when we trade intentional, strategic decision-making and communication for automated processes?

Today, I’ll be talking about the pitfalls of automating too soon and of automating too many of your processes. You’ll hear about the mistakes I made early on in my business and about processes that seem ripe for automation, and what can go wrong when you do it too soon.

SHOW NOTES & LINKS

LISTEN TO THE FULL EPISODE TO HEAR:

  • Conversion statistics that will make you think twice about automating your sales process
  • Why content creation, audience interaction and customer service are key to supporting your dedicated sales process
  • What tasks you should automate before you even think about sales automation
  • How thoughtful delegation can be automation with a human touch

Learn more about Gillian:


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