EPISODE 68:

Social Media Marketing in Just a Few Hours a Week with Strategist, Andréa Jones

Confession: Lately, I’ve been feeling BUSY.

Not exactly on-brand, right? After all, I’ve built my business on the platform of working LESS -- 20 hours per week or less, to be exact.

Now, don’t get me wrong… I’m still on that track. Not that I can really take credit for that; between 4 kids, homeschooling, housekeeping, a little (tiny) bit of exercise, and just trying to keep everyone fed… I never have more than about 4 hours a day to work.

But that doesn’t stop me from writing a longer to-do list. And then having an anxiety attack because I’m feeling overwhelmed and behind.

#yesimhumantoo

I’ve been taking steps to improve this situation -- starting with just getting real with myself about how much time I actually have available to work each day, and ruthlessly chopping down my to-do list to fit.

But with a marketing-centric, digital content business like I run, there’s only so much I can delegate, outsource, and automate. At the end of the day, it’s my face on everything and I have to show up to talk to the camera, record the courses, and write the words.

So, when Andréa Jones was suggested as a potential guest on the show, I jumped at the chance to talk to her!

Andréa is a social media strategist who specializes in how to get results with less effort – girl after my own heart! – and the host of the Savvy Social Podcast.

I invited her onto the show because, not only is she an expert at using social media strategies to grow online business and impact the world, but she does so with a focus on simple strategies that give the biggest results with the least effort

She has some really counter-intuitive strategies… including posting LESS for more impact.

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Show notes + links:

LISTEN TO THE FULL EPISODE TO HEAR:

What's the first thing an online business owner should consider when it comes to creating a simple, yet effective social media strategy
The best tips for creating a social media strategy that gets the biggest "bang for your buck"
Some common roadblocks to creating share-worthy social media content
And what to do if you truly don't enjoy creating content for social media (but you know you need to in order to grow your business).