Episode 171: How to Write an “About” Page that Makes You Money
EPISODE 171:
How to Write an “About” Page that Makes You Money
In this episode, I’m covering the essential factors for crafting an authentic + PROFITABLE "About" page.
Regardless of your business type, industry, or niche, your about page holds immense importance in landing sales on your website. When potential customers consider purchasing a product from your company, they want more than just information about features and benefits. They want to trust your company.
That's where your about page comes into play. It acts as a platform for establishing trust and ensuring that your audience is on the same page as you. So, let’s get to work!
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Show notes + links:
LISTEN TO THE FULL EPISODE TO HEAR:
5 factors you NEED to have on your about page
Why your about page is your most important page on your website
How you can craft your about page to drive more sales
A crucial non-writing tip that will make or break your about page
resources from THIS EPISODE:
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