How much money will your funnel earn? This calculator will tell you
Are you thinking about building an automated sales funnel, but not sure if it will worth the time and energy to do so? Maybe you’ve been dreaming about creating a system that works for you while you sleep, but there’s still that lingering question: How much can I really make from this?
You’re not the only one! I’ve been right where you are, wondering if the effort of setting up a funnel will truly pay off, if it will be worth the hours invested, and whether it can realistically contribute to your financial goals.
In this article, I’ll introduce you to a simple, yet powerful tool—a calculator that can give you a clear idea of just how much money your funnel will have the potential to earn. You’ll be able to plug and play some key numbers and instantly see how your funnel might perform. We’re going to break down the steps, talk about what kind of traffic you’ll need, and most importantly, how this funnel could transform your business.
what is an automated sales funnel?
First, let’s break down what an automated sales funnel is in an easy-to-understand way.
An automated sales funnel is a system set up online that works around the clock to guide potential customers through a series of steps to help them learn more about your products, build trust in your brand, and ultimately make a purchase—all without you needing to personally or directly be involved.
Think of it like this: Imagine your business is a store that’s always open, and the funnel is like having a well-trained salesperson who greets every person that walks in, explains how your product can solve their problem, answers their questions, and then walks them through the buying process.
But instead of having to hire someone to do this, you create a system that automates the entire experience.
Here’s how it works:
1) Attract
First, your funnel attracts people who are searching for solutions that your product or service provides. This could happen through YouTube videos, blog posts, social media, or ads that drive traffic to your funnel landing page.
2) Engage
Once they land on your page, the funnel engages them by offering valuable content—like a free resource, a webinar, or a discount—in exchange for their contact information, typically their email address.
3) Nurture
But your funnel doesn’t stop there! It nurtures the relationship by sending a series of automated emails that walk your new lead through how your product can help them. You’re educating them on the problem they face and positioning your product as the solution.
4) Convert
Eventually, when the time is right, your funnel moves toward converting leads into customers by presenting them with an irresistible offer to buy your product. This could happen through a special discount, a limited-time offer, or simply a well-timed reminder.
Here’s the best part…
Once this system is set up, it can run on autopilot. This means your active involvement is no longer required for closing sales, which frees you up to focus on other areas of your business.
However, it’s important to note that this is NOT a “get-rich-quick scheme.” It takes thoughtful work to create the system, fine-tune it, and make sure it’s optimized for success. But the beauty of it is that, once it's built, it has the potential to generate significant income while requiring minimal ongoing input from you.
how much can I earn with an automated sales funnel?
As we get into this, let me remind you of one thing: your efforts are never wasted when you’re doing things with intention and in alignment with your goals.
But let’s face it… while aligning with your goals and purpose is essential, it’s always encouraging to see that your efforts are translating into real revenue!
So let’s break down the earning potential of an automated sales funnel and, if you want to follow along with your own business stats, download my free Funnel Math Calculator.
The beauty of an automated sales funnel, again, is that it works for you consistently, 24/7, creating the potential for ongoing revenue. However, the amount you can earn depends on several factors, including traffic, conversion rates, and the value of your offer. To help you get a clear picture, let’s break this down a little further:
Traffic: How many people are entering your funnel?
Conversion Rate: What percentage of people are buying after going through the funnel?
Average Order Value (AOV): How much is each customer spending?
Let’s say you’re driving 1,000 visitors to your funnel each month. A common goal conversion rate for a well-optimized sales funnel is 10%, meaning 10% of the people who go through your funnel will end up purchasing your product.
If you’re driving 1,000 people to your funnel per month, that’s 1,000 potential leads entering the top of the funnel.
With a 10% conversion rate, 10% of those leads will convert into paying customers. So, in this case, you’re looking at:
1,000 visitors x 10% conversion rate = 100 customers
Now, let’s assume that your average product value is $100. That means each customer, on average, will spend $100 when they purchase through your funnel:
100 customers x $100 average order value = $10,000
If your funnel is bringing in 100 customers per month and each customer is spending $100, your sales funnel could be earning $10,000 per month.
scaling your automated sales funnel
Here’s the exciting part: Once you have your funnel set up and optimized, scaling your business becomes a game of playing with each of the “levers” that control your revenue.
For example:
If you increase your traffic from 1,000 to 2,000 visitors per month, you could potentially double your revenue from $10,000 to $20,000, assuming the same 10% conversion rate and $100 AOV.
Another option for scaling your sales funnel is creating a tripwire offer.
Usually, tripwire offers are low-ticket products that introduce your target customer to you and get them in the door to nurture for the bigger-ticket items you sell.
Let’s say we use the same calculations as above with 1,000 leads converting at 10%, but your product is $25. You’ll earn less than the product that is priced at $100, but it will help get more leads into the door to increase average customer value over time.
Now, you’ll notice your yearly income increases with the tripwire addition, but it will most likely increase the conversions of the higher-ticket product. In turn, this will increase your yearly revenue!
Here’s something else that’s exciting: Once you set up your first sales funnel, it becomes a machine that can generate consistent and scalable revenue without constant hands-on effort. Over time, you can increase your traffic, refine your messaging, and even add upsells, cross-sells, or higher-ticket items to your funnel to grow your income even further.
An automated sales funnel isn’t a magic button to instant wealth, but it’s a powerful tool for building a steady stream of customers for your business, all while you focus on doing what you love most! And the hard work you put into setting it up could lead to consistent and scalable income over time.
The key to making your sales funnel work is intention. Your funnel needs to be aligned with your goals, your audience, and your product offerings. But when all of that lines up, the financial possibilities are truly exciting!
All in all, with the right funnel in place, a 10% conversion rate, and intentional traffic growth, your efforts can absolutely pay off—potentially generating thousands of dollars per month while allowing you to focus on other parts of your business and life.
