Case Study: julie pfeifer
Finally adding THAT webinar automation for consistent sales!
In her beta launch with $100K Mastermind, Julie had 45 people show up live, and she made a few sales. It didn’t seem very impressive at first, but when she logged the statistics afterward, she realized she’d had a fantastic conversion rate of over 10%!
Since launching, she’s gone on to set up an on-demand option where her target customers can join the webinar at any time and gain entry into her automated sales funnel. She’s now seeing a steady flow of traffic and sales.
But what was she stuck on before? Actually creating THAT webinar she knew she needed to scale.
Julie Pfeifer is the CEO of Loving Christ Ministries, an online business where she creates resources for women's ministry.
As a long-time blogger with a Shopify store, Julie already had a core product she sold, but she didn’t have a webinar and her sales funnel was lacking. Though a school teacher in her day job, she is taking early retirement to run her business full time. Because of this, she knew she needed to get those few things in place so that she could scale her business.
“My most frustrating problem was that I felt like I had all of the pieces, or I knew most of the pieces,
but I didn't know how to put them together and put them in order.”
She first heard of Gillian when she received an email from her email marketing software, Convertkit, promoting an event they were putting on about creating automated evergreen sales funnels. It looked like something she wanted, so she signed up for the program without even knowing much about Gillian!
“My biggest hesitation about joining $100K Mastermind was that I spend a lot of money on trainings, but I don't always need them… I think that's a confidence issue. You know, I think, oh, I need that, I need that, and really I don't always need it. And so I wasn't sure if it truly would be what would help me. And I've been very, very happy because it was exactly what I needed.”
Here is just some of the progress Julie’s made since $100K Mastermind…
She created her entire webinar and training.
She figured out how to add Deadline Funnels to her automation — something she struggled with on her own.
She launched her evergreen sales funnel successfully with sales right out of the gate.
She’s set up an evergreen newsletter to increase her passive income.
Not to mention that successful live launch she had that we talked about in the beginning!
“My big payoff for joining the program was getting that guidance for how to put my webinar together, the different parts of it. Just having that done is just such a relief to me because I've been wanting to do it for a long time and just couldn't.”
“My big payoff for joining the program was getting that guidance for how to put my webinar together, the different parts of it. Just having that done is just such a relief to me because I've been wanting to do it for a long time and just couldn't.”
Julie has already recommended $100K Mastermind to her son who is a craft blogger, and she says anyone who wants to scale should consider joining the program.
“Overall, I am really impressed because the entire program has been laid out step by step. Everything has just been easy to find, easy to follow. I feel like I've really accomplished a lot. I've been able to take the instruction and really put it to good use and do what I want out of it. So, I just really think it's a wonderful program.”