3 Things Every Business Needs to Succeed

In this episode, we go back to basics and discuss the three fundamental elements every business needs to succeed: People, Product, and Process. People represent your customers, while Product signifies what you offer and its quality. The Process involves your sales strategy to connect People with your Product.

When it comes to People, it's crucial to tailor your offering to the right audience, focusing on who you're helping and expanding your visibility to attract more potential customers. For the Product, quality and perceived value matter, but the key is whether it delivers the desired results. Effective positioning and communication also play a significant role.

Lastly, the Process, particularly the Sales Process, is the bridge between People and Product. A well-defined system that takes potential customers from awareness to purchase is essential. Listen now to learn how to assess and strengthen each stage of your sales process, prioritizing the weakest link, to ensure your business can make money.



  • The three ESSENTIAL pillars of business success
  • Insights on refining your audience targeting and increasing visibility
  • The importance of product quality, delivering results, and effective product positioning
  • The critical role of a well-defined Sales Process in connecting your people and product

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Gillian Perkins

Hi, I’m Gillian! I’m a marketing strategist who helps online entrepreneurs 10X their sales with FB ads + sales funnels. I love combining tech, analytics, and psychology to create powerful marketing systems. When I’m not helping my clients scale their businesses, I’m spending time with my husband and two little boys, exploring new places, or seeking out choice espresso.