Laura Watson

Laura Watson Art

from terrified of webinars to confidently marketing and making her first $1,000

“When I launched my membership site I had a goal of a minimum of 5 members joining, I really wanted 10, and anything extra would be amazing. I sold 12 memberships with my beta launch, so I got double digits and I grew past that $1,000 mark! It was exactly what I’d hoped for.”

Read Laura's full story here

Jane Kalmes

Fiction Technician

how Jane Kalmes generated $8,400 with her beta course launch

“I launched a mystery writing course called Simple Mystery, and my very wildest expectations for how many customers I would get were vastly exceeded. The very highest number I ever thought about was 40, and I got 42 students in the class. I sold my course for $200, which meant that with 42 customers, I had $8,400 in gross revenue from the class!”

Read Jane's full story here

Dan Wheeler

At Peace Media

from passion project to full-time possibilities

"Investing in VALIDATE proved that my business plan has a real big potential up here. At the trade show there were probably 3,500 people, I talked to about 200 about what I’m doing. Out of the 200, most took business cards, and around 50 seemed genuinely interested. I got one job out of it, and a couple of larger companies in town are looking at doing some video projects now. There was very definite progress for me."

Read Dan's full story here

Elizabeth Scott

VALIDATE student

invaluable personalized coaching inside

"I'm loving this program; it's exceeding my expectations, and I'm finding my coach invaluable! I'm really appreciative of not only the great ideas (that relieve stress and help me move forward) that Gabe is providing, but the flexibility and ways she is suggesting I can get everything possible out of this program and create a truly great stress management course. I also appreciate the prompt responses and supportive tone. Again, loving this program!"

“I was able to put together a whole course and sell it! I'm celebrating the end of a first round of this course that I created through VALIDATE, and I have several clients that have seemed very pleased with the progress that they've made and the results that they had.”


Off Book Acting

Read more about Will's story here

Charity made $500 in sales in just one week!

Charity is a sleep consultant and wanted to start her business for more than a year but felt overwhelmed and stuck with a product she didn’t know how to market or sell. Charity was looking for more of a step-by-step process to help her get over some of the hurdles.

Charity knew that she needed something to help fill the gaps. She had the expertise to create the product, but selling it was a different story. Sales confidence wasn’t something that came easily because Charity shared that she is not a natural salesperson.

That's why she decided to join VALIDATE. And the results?

Once joining VALIDATE, a big hurdle was cleared when Charity was able to validate her offer through her first sales!

“I made my first sales, $500 in the program - that was just a huge confidence booster. It was a validation that people do trust me!” - Charity, Baby Sleep Journey

Tiffani Blackman

b.a.s.i.c. enterprise

"If an entrepreneur doesn't know if there's interest in her idea, then VALIDATE is the perfect program because it's the fastest, shortest, and most efficient route to know whether or not to proceed with a business idea."

Kathleen Moss

Seeking Deeper

"Before VALIDATE, I was trying to do everything all at once, and I didn't have an end goal in mind that I would have a particular course that would be my prime, precious product that I would offer people. Now, I do everything with that goal in mind."

Katherine Berg 

Creating Freely Magazine

"The biggest payoff with VALIDATE for me was having a guiding hand and somebody to give me the answers that I didn't know I needed. It helped make me start to ask myself questions and dig deeper into business."

"The most important thing I learned from Validate was how to set up my product and market it by joining what I want to create with what my target customer wants to receive. If I were to go about this without Validate, I wouldn’t even have known what my target customer wants! I went from feeling totally lost and helpless with how to get started, to feeling sure and hopeful that I could see success by simply following this proven process. Thank you Gillian!"

how Angela Hooper VALIDATED her course in 8 weeks WITH sales!

House plant blogger Angela Hooper created a comprehensive e-book early on in her business — a project that took a ton of time and energy away from her family — only to sell THREE copies in its first 12 months. 

What was the result of this for Angela? A fear grew in her that creating another product could just produce another failure, and she didn’t want to waste any more precious time. Angela felt stuck in this place of wanting to increase her income stream outside of the ad revenue her blog was generating, but also feeling the fear creep in every time she thought about designing a new product. 

“Since my e-book, I wrote a couple outlines, but I was always afraid that if I took all this time to create another product, I was afraid that it would be wasted — that I would take all this time not taking care of my kids and ignoring my spouse just to not sell anything again.”

That’s where VALIDATE comes in. The more Angela learned about the program, the more she realized that it was exactly what she needed. Here's how she explained her epiphany:

“When I read Gillian’s emails about validating your course idea to see if it would sell or not, I was like, ‘Oh my goodness, this is what I need!’ Because if I knew that it would sell, that it was what my audience wanted, if they would buy it, then I could go ahead and spend that time, spend those hours, and know I would get a return on it.

Here’s the cool part… Gillian really helped Angela go from start to finish in the validation process, and after a short 8 weeks, she launched her “3 Step (No-Fail) Framework to Keeping Houseplants Alive” course WITH sales!

That’s not the even the best part of Angela’s story! Once Gillian broke down how to analyze the numbers and understand the percentages to see if a product is validated or not, Angela realized that the e-book she launched early on in her business was actually a success! She just didn’t have the reach back then to physically see the results.

“The results for my very first launch, I was quite happy with. I got over 120 people in my 5-day challenge, and when I launched my coaching course I made $2500 EUR. My goals for the next launch are much higher than that, but I feel like, with the knowledge I have from VALIDATE and the knowledge I got from my very first challenge and the launch, with the right preparations I’m doing right now, I’m sure the results will be much better.”

what else can you expect with VALIDATE?

Other students launched their courses and gained visibility throughout the 8-week accelerator program

Kelly Whitsel, Claim Health Coaching

from one final give-it-a-go to successfully validating her coaching business:

"I had been “stuck” for over a year in moving my health coaching business forward, but the VALIDATE program did a masterful job of guiding me to a success launch of my business! Gillian and her crew were so helpful, knowledgeable, and practical. They kept the steps forward clear so I could follow them through the entire process without feeling overwhelmed. I can’t recommend the program enough!"

Kelsie Wilhoit, Healthy 9 Club

How Kelsie Overcame Procrastination and Sold Her Course to 33 Students!

"Just in that one month of taking action and just doing the darn thing and not letting my own procrastination get to me, I was able to make back my investment times 10 plus. Now, I just feel like I have so much more confidence moving forward."

Frank Ring, Walking for Health and Fitness

The ONE most important thing for a successful beta launch

"If someone asked me to join the course, I would tell 'em, absolutely, without a doubt, do this because you'll learn so much. It will definitely save you time and money because you're gonna get right to what your customers are looking for because you have to interview your customers, and that's the most important thing. That's what I found out through this."

Deepti Daryanani, Customer Confidence

How Deepti came out of isolated thinking

"If I had not joined VALIDATE I would still be isolated in my own thinking and struggling with the process of figuring out how to sell a product, how to market a product, how to create a product. I would definitely be way, way, way behind the sort of confidence and sort of clarity that I have right now."

Dawn Bowers, Believers to Storytellers

"If I had never joined VALIDATE, I would still be fighting with myself. Should I do this? Should I do that? No, wait, I'm going to do this right here. Nope. Do people even like that? I chose VALIDATE over the chaos and confusion so that I could have clarity and focus."


Let's introduce a few of the businesses!

Here are just a few of the business ideas that students validated throughout the 8-week accelerator program...

The Dream Catcher Framework Elite Membership
Rashidat Odeyemi dream strategist

In this coaching membership, I help Dreamers turn their ideas into action so they can live their dreams.


From Snap to Stunning - Phone Photos for Your Biz
Petra Van Der Wal
Instants Academy

Petra helps her clients to get from being frustrated and feeling social media shame to being able to take stunning, scroll-stopping photos with nothing but their phones, so they can shine and stand out and attract their dream clients. In her 6-week coaching course, they learn how to take brand aligned phone photos that connect and helps them grow their visibility and their income. 


Natalie Burns homeschool mentor

The TEACH HOW YOU WANT 3 module video course series walks you through creating, planning, and implementing your unique homeschool vision so you can have the ideal homeschool for your family!


Fiction Technician
Jane Kalmes
mystery fiction teacher

Jane teaches writers how to plot their entire mystery novel, so they can craft an irresistible puzzle without getting stuck.


The watercolor garden
Laura Watson 
watercolor instructor

Change your life by becoming the botanical painter you have always wanted to be for less than $1 per day! If you practice every week, you can drastically improve your botanical painting skills in as little as 30 days. Current students are seeing AMAZING RESULTS! Why? Because they are getting Laura's expert instruction AS WELL AS  feedback on their work and progress!


Walking for fitness and health
Frank Ring
Walking coach

Frank helps people understand that they can get in great physical shape by walking, alongside the mental aspects and benefits that come with it.


what are others saying about Gillian and VALIDATE?

Diana Lo-A-Njoe

Working Space with Art

stop spinning your wheels in business

"If I would have never joined VALIDATE, what I would be doing would be exactly the same as for the past four years. Spinning this idea in my mind, dreaming about it. Thinking I had a business and probably be in the same spot 10 years from now with the same mindset."

Kate McKay

Encouragement by Design

build confidence to market yourself

"The biggest payoff is an internal payoff that I'm feeling more confident about myself and what I'm offering. I believe I know what my gifts are, and I just needed some help in getting them out there - that's what Gillian provides."

Heather Chapplain 

Female Entrepreneur

Style Society

coaching that moves the needle in the right direction

"I've taken and invested thousands of dollars in coaching and business courses. VALIDATE is the only one that has given me the tools, the guidance, the direction, and the accountability to move that needle forward and to get where I am at."

Kristin Quiroz Bayona

Explorer in You LLC

Kristin was able to accelerate the process of gaining visibility so that when she launched her podcasting course, she would have an audience ready to receive it. She appreciated how engaged Gillian's team and other students were in the community, and it gave her the confidence she needed to put herself out there.

"Gillian's guidance helped me figure out how to market my course to the right people and how to find potential customers. I wasn't super clear on the market research process before I started, but she helped me realize that THAT is a very key part of selling a course - finding your ideal client and your ideal customer."

Mary Anne Harris

Harris House Studio

Mary Anne felt like she was spinning her wheels after investing in multiple programs before joining VALIDATE, and having a distinct focus was standing between her and her business growing. What she really wanted was a process for understanding what it took to get an idea into the marketplace.

"I think that if I hadn't joined the VALIDATE program, I would still have been stuck right where I was, and that was taking in so much diverse information and not having a clear path - or struggling to make a clear path."

“I love VALIDATE. I love how it's step by step. I love how there's homework each week. I love how it's not overwhelming. I love how it's personal interacting. I love the Slack program that allows me to chit chat with other people and they're in the same boat as me, so I don't feel so alone in having my own business, and I love Gillian's story of how she was floundering for a long time, and I thought, 'Oh, that was me,' and so I can identify with other women in business this way."

Screenshot testimonial for VALIDATE from Frank Ring where he shares that he was able to validate his walking for fitness program inside Gillian's course


do you have a physical product idea or are you moving from a brick and mortar to online?

Cheryl Williams-Cosner


transitioning from brick and mortar to online

Before joining VALIDATE, Cheryl was trying to figure out how to move from a brick and mortar business to online digital products, and she realized that she needed guidance in order to transition smoothly. She wasn't sure which steps to take and when to take them.

"I really had no hesitations with VALIDATE. I was like, for the price I'm getting, forget it. I could spend more on dinner out than for that! To my knowledge, I am not aware of any other courses that actually solely focus on, 'Is your idea good enough to move forward with?'"

Daria Karic

Lumilu Natural Soy Candle

launching a physical product successfully

In just 8 weeks during the VALIDATE accelerator, Daria not only performed the necessary market research and created her luxury candle, but she also launched a website, created a short commercial, and began validating her product with customers. 

"With Gillian's guidance I was able to accomplish many things. I was able to create the candle and gain the confidence I needed to ask my audience and people I know to help me and give me feedback. I know where to go and what my next step is."

Sanni Bernard-Tanaka


moving from working for someone else to working for yourself

Out of frustration working for someone else in an online teaching platform, Sannie decided she needed to start her own program! Since VALIDATE, she was able to launch her 3-month program and found her confidence.

"If you are just starting out, you don't have an audience, or even if you do have an audience, I think the step-by-step process that Gillian gives you really will help you to get that confidence in yourself and to know that your product is something people want or don't want"

what do you do if you realize your first idea doesn't pan out?

Leisha Guzman wasn’t seeing sales or traction in her business, Wittic Home Decor, and had already put so much time and energy into it. She wanted to know once and for all if her business idea was going to work so she could keep growing or move on. 

“My main goal with VALIDATE was knowing for sure if I should pivot again, if I should just drop the business, or if I’m on the correct track. I wanted assurance that I wasn’t wasting my time.”

Wasting time is one thing Leisha hates doing, and she realized learning from someone who’s been there, done that, would save her the additional stress.

“The learning curve just frustrates me immensely, so when I have a guide - when I have a coach - it makes me feel like I’m doing better than when I’m doing it on my own.”

Her biggest struggle? Knowing how to approach her target market with her business idea because, like myself, she is an introvert by nature. VALIDATE took her completely out of her comfort zone, but it helped her open up and gain confidence to talk with her audience.

“The biggest payoff was finding people who were interested in my product. I ended up pivoting into a different market, but it gave me an idea of the people who are out there that I can market to.”

So… her first business idea didn’t pan out, but through the program, she saved time, pivoted, and found an e-commerce model that will work for her! This is one of the perks of VALIDATE. You MAY find out your idea isn’t going to work as is, and you can tweak it or change it altogether and do the validation process again! No more wasting precious time :)

Nadia Ayoub

master gardener

Nadia went into the VALIDATE program planning to validate her gardening planning app, but what she found is that her target audience wasn’t quite ready for that and needed a course that would provide a step-by-step framework to get their gardens started. 


“I decided to pivot and validate my beginner gardening course, but the funny thing is, after going through the VALIDATE program, I now have validated my garden planning app, not planning on it, but I did because now I’ve met the revenue and sign up goals in just a few weeks. That was an unexpected bonus!”

what idea will YOU validate?

Over the past few years, we've had hundreds of students complete VALIDATE to test drive their ideas, beta launch their products, and earn the first dollars with their businesses -- essential first steps for becoming a successful entrepreneur.

Will you be next? By spending the next 8 weeks validating your business idea, you can set yourself up for long-term success.