Today, I’m talking to online business’s self-labeled Crash Test Dummy, Pat Flynn. Pat has tested out so many different ways to make money online, and he’s going to let me pick his brain and do a deep dive about what worked, what flopped, and how profitable they really were.

Part three of The Easiest Business Plan Ever breaks down your marketing strategy. This is where you’ll get down to the fine details of your customer’s demographics and psychographics so you can figure out how you’ll get the word out about your business and how you’re going to tell people about your products so you can start making sales. This is where you’ll really start generating that to-do list of action items to get your business up and running.

Your business has a name, an address, a legal structure, and a clear description of what you do. What next? Part two of our business planning deep dive covers your marketing messaging. This is where you take that clear, concise description of what your business does, and turn it into persuasive messaging that makes people want to work with you or buy from you.

There are so many tools that email marketing opens up to you that allow you to get more personal and responsive with your email list than you could ever be with social media ads. If you’ve been hesitating learning how to use email marketing for your business, today’s episode is for you. We’ll cover everything from choosing the best software platform to setting up your opt-in forms and how to build your list.