3 Surprising Lessons from a $164,464.40 Launch

In this episode I'm going to be sharing some of the most surprising lessons I learned from launching 100K Mastermind back in March. This two week promotion netted us over $160,000, making it our most successful launch yet. But, to be honest, the results of this launch exceeded my expectations. Listen to this episode to learn why I didn’t expect it to perform so well, and what we did that had a huge impact on our launch revenue.

Join us for this episode as we unpack the surprising lessons from my $164,464.40 launch. Gain valuable insights on the power of raising your prices, earning more while promoting less, and leveraging your time, and learn how these lessons can transform your business and lead to unprecedented success.



  • Why second launches tend to be the WORST
  • The surprising effect of raising your prices
  • How you can earn more while promoting less
  • How to leverage your time to maximize your profits
  • How to make your next launch your most profitable yet

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Gillian Perkins

Hi, I’m Gillian! I’m a marketing strategist who helps online entrepreneurs 10X their sales with FB ads + sales funnels. I love combining tech, analytics, and psychology to create powerful marketing systems. When I’m not helping my clients scale their businesses, I’m spending time with my husband and two little boys, exploring new places, or seeking out choice espresso.